{"id":484,"date":"2007-11-22T18:51:01","date_gmt":"2007-11-23T02:51:01","guid":{"rendered":"http:\/\/www.regnordman.com\/2007\/11\/22\/marketing-your-small-business-for-big-profits-david-mason\/"},"modified":"2007-11-22T18:51:01","modified_gmt":"2007-11-23T02:51:01","slug":"marketing-your-small-business-for-big-profits-david-mason","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2007\/11\/22\/marketing-your-small-business-for-big-profits-david-mason\/","title":{"rendered":"Marketing Your Small Business for BIG Profits. David Mason"},"content":{"rendered":"<p>Marketing Your Small Business for BIG Profits. David Mason. 2007. ISBN 978160037077   This is a simple, skinny and pragmatic book full of do it now advice. Written for a small business audience, there is still very good advice for the tech industry, which tends to view marketing in a simplistic and out of date fashion.  ( And we are supposed to be such &#8220;smart&#8221; guys in this industry. )So how is marketing really working for you? )  His appendices are worth the price of the book, such as &#8220;The top 5 most powerful headline formulas.  EG No 1. How to Headlines&#8212;&#8211;&gt;How to pay less taxes and keep more money for yourself<\/p>\n<p>.<iframe src=\"http:\/\/rcm-ca.amazon.ca\/e\/cm?t=wwwrocketbuil-20&amp;o=15&amp;p=8&amp;l=as1&amp;asins=1600370772&amp;fc1=000000&amp;IS2=1&amp;lt1=_blank&amp;lc1=0000FF&amp;bc1=000000&amp;bg1=FFFFFF&amp;f=ifr\" style=\"width: 120px; height: 240px\" marginwidth=\"0\" marginheight=\"0\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Your Small Business for BIG Profits. David Mason. 2007. ISBN 978160037077   This is a simple, skinny and pragmatic book full of do it now advice. Written for a small business audience, there is still very good advice for the tech industry, which tends to view marketing in a simplistic and out of date fashion.  ( And we are supposed to be such &#8220;smart&#8221; guys in this industry. )So how is marketing really working for you? )  His appendices are worth the price of the book, such as &#8220;The top 5 most powerful headline formulas.  EG No 1. How to Headlines&#8212;&#8211;>How to pay less taxes and keep more money for yourself.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"_links":{"self":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/484"}],"collection":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/comments?post=484"}],"version-history":[{"count":0,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/484\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/media?parent=484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/categories?post=484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/tags?post=484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}