{"id":4698,"date":"2012-10-05T08:35:32","date_gmt":"2012-10-05T16:35:32","guid":{"rendered":"http:\/\/www.regnordman.com\/?p=4698"},"modified":"2012-10-05T08:35:32","modified_gmt":"2012-10-05T16:35:32","slug":"start-up-ceos-marketing-manual-guy-smith","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2012\/10\/05\/start-up-ceos-marketing-manual-guy-smith\/","title":{"rendered":"Start-up CEO’s Marketing Manual. Guy Smith"},"content":{"rendered":"
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Start-up CEO’s Marketing Manual. Guy Smith,. 2012. ISBN 9780983240730.\u00a0 Guy has an excellent blog http:\/\/www.siliconstrat.com\/blog\/,\u00a0 from which Rocket Builders has pulled many gems over the years.\u00a0 Our good friend, David Greer, alerted us that Guy had published this book.\u00a0 This is the real thing folks. There is not a wasted word or diagram in it.\u00a0 The book’s realistic market is just about any CEO we have every worked with.\u00a0\u00a0 Guy clears away the confusion and lets the CEO in on what he\/she really needs to know about marketing , and how to see if his dept is getting him where he needs to be.\u00a0 A short book, clearly written, you can read it on a 2 hr plane ride – but you should re read it on the way back and each year as well.\u00a0 This is an essential part of a CEOs’ toolkit.<\/p>\n

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