{"id":4586,"date":"2012-10-28T20:08:07","date_gmt":"2012-10-29T04:08:07","guid":{"rendered":"http:\/\/www.regnordman.com\/?p=4586"},"modified":"2012-10-28T20:08:07","modified_gmt":"2012-10-29T04:08:07","slug":"insightful-selling-learn-the-s-a-l-e-s-formula-to-differentiate-yourself-and-create-customer-value-adon-t-rigg","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2012\/10\/28\/insightful-selling-learn-the-s-a-l-e-s-formula-to-differentiate-yourself-and-create-customer-value-adon-t-rigg\/","title":{"rendered":"Insightful Selling. Learn the s.a.l.e.s. formula to differentiate yourself and create customer value. Adon T. Rigg"},"content":{"rendered":"
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Insightful Selling. Learn the s.a.l.e.s. formula to differentiate yourself and create customer value. Adon T. Rigg. 2011. ISBN 9781466428607. On first look, this is an ideal\u00a0 Sales 101 book, for the new and aspiring salesperson who wants to be up to date.\u00a0 Clearly written, it covers all the bases wrto sales.\u00a0 The uniqueness of this book is the clarity with which the author covers the language of business and how to find and deliver business value. He includes a valuable chapter on how to\u00a0 read financials in order to match what you are selling to the needs of the target client. He is all about targeting and being a smart sales person. He quotes from Selling to the C Suite ( Read & Bistrite) where 82% of CEOs said they would take a sales meeting if it was recommended by someone internally.\u00a0 This is a good addition to today’s sales library.<\/p>\n