{"id":4502,"date":"2012-07-27T07:05:11","date_gmt":"2012-07-27T15:05:11","guid":{"rendered":"http:\/\/www.regnordman.com\/?p=4502"},"modified":"2012-07-27T07:05:11","modified_gmt":"2012-07-27T15:05:11","slug":"the-effortless-yes-get-all-the-sales-you-want-and-make-all-youll-ever-need-julie-steelman","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2012\/07\/27\/the-effortless-yes-get-all-the-sales-you-want-and-make-all-youll-ever-need-julie-steelman\/","title":{"rendered":"the effortless yes. get all the sales you want, and make all you’ll ever need! Julie Steelman."},"content":{"rendered":"
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the effortless yes. get all the sales you want, and make all you’ll ever need! Julie Steelman.\u00a0 2011. ISBN 9781936487028.\u00a0 This book languished on my shelf\u00a0 for quite awhile, superseded by more heavily promoted items.\u00a0 What I did not realize is that this book was written especially for female salespersons.\u00a0 I started it and found it fascinating how Steelman approached sales.\u00a0 This book opened my eyes as to how far off the\u00a0 mark\u00a0 most sales books were for this audience.\u00a0\u00a0 The basics from all the other strong sales books were recognizable, but covered in different way. Enjoyable, clearly written, concise\u00a0 and useful, this is a book that every salesmanager\u00a0 should have in his library. I especially enjoyed her approach to cold calling ( helping new people),\u00a0 questioning,\u00a0 and the 12 sales archetypes with related asking for the business approaches. Her comment on objections, ” Objections are made by people interested in what you are selling., else why would they bother? ”\u00a0 Good two – three hr flight read.<\/p>\n

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