{"id":4151,"date":"2012-04-12T14:25:34","date_gmt":"2012-04-12T22:25:34","guid":{"rendered":"http:\/\/www.regnordman.com\/?p=4151"},"modified":"2012-04-12T14:29:49","modified_gmt":"2012-04-12T22:29:49","slug":"running-lean-iterate-from-plan-a-to-a-plan-that-works-ash-maurya","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2012\/04\/12\/running-lean-iterate-from-plan-a-to-a-plan-that-works-ash-maurya\/","title":{"rendered":"Running Lean. Iterate from plan A to a plan that works. Ash Maurya."},"content":{"rendered":"<div class=\"mceTemp\">\n<dl class=\"wp-caption alignleft zemanta-img\" style=\"width: 85px;\">\n<dt class=\"wp-caption-dt\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/commons.wikipedia.org\/wiki\/File:Business_Feedback_Loop_PNG_version.png');\"  href=\"http:\/\/commons.wikipedia.org\/wiki\/File:Business_Feedback_Loop_PNG_version.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"zemanta-img-inserted zemanta-img-configured\" title=\"A business ideally is continually seeking feed...\" src=\"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/4\/4f\/Business_Feedback_Loop_PNG_version.png\/300px-Business_Feedback_Loop_PNG_version.png\" alt=\"A business ideally is continually seeking feed...\" width=\"75\" height=\"56\" \/><\/a><\/dt>\n<\/dl>\n<\/div>\n<p>Running Lean. Iterate from plan A to a plan that works. Ash Maurya.2012. ISBN 9781449305178.\u00a0 Part of the LEAN series which started with The Lean Start-up. This is the workbook for the The Lean Start-up and more. Lean development rose out of the <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/en.wikipedia.org\/wiki\/Agile_management');\" class=\"zem_slink\" title=\"Agile management\" rel=\"wikipedia\"  href=\"http:\/\/en.wikipedia.org\/wiki\/Agile_management\" target=\"_blank\">AGILE<\/a> camp and remains a major POV for the technology development sector.\u00a0 My interest comes from experience with companies that start into AGILE but, fail to implement it in their management structure\/style.\u00a0 This LEAN series is a good way to start on changing how to manage companies who are innovators.\u00a0 A very few folks are writing about adopting AGILE techniques in sales and marketing , but it will come.\u00a0\u00a0 A few key bullets for me from this very clear and well written book.<\/p>\n<ul>\n<li> Build only the Minimum Value Product &#8211; always testing customer response.<\/li>\n<li>Look for Minimum Marketing Features (what customers value &#8211; and you would write up)<\/li>\n<li>Use <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/en.wikipedia.org\/wiki\/Kanban');\" class=\"zem_slink\" title=\"Kanban\" rel=\"wikipedia\"  href=\"http:\/\/en.wikipedia.org\/wiki\/Kanban\" target=\"_blank\">Kanban<\/a> charts ( from <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/en.wikipedia.org\/wiki\/The_Toyota_Way');\" class=\"zem_slink\" title=\"The Toyota Way\" rel=\"wikipedia\"  href=\"http:\/\/en.wikipedia.org\/wiki\/The_Toyota_Way\" target=\"_blank\">The Toyota Way<\/a> ) to organize and constrain workflow<\/li>\n<li>Done = validated with learning from customers<\/li>\n<li>Measure product marketing fit all the time.<\/li>\n<\/ul>\n<p>On <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/en.wikipedia.org\/wiki\/Freemium');\" class=\"zem_slink\" title=\"Freemium\" rel=\"wikipedia\"  href=\"http:\/\/en.wikipedia.org\/wiki\/Freemium\" target=\"_blank\">Freemium<\/a> (he is not a fan) :<\/p>\n<ul>\n<li>Delays learning about what price buyers will pay<\/li>\n<li>Low or no conversion &#8211; give away too much<\/li>\n<li>Lengthens validation cycle<\/li>\n<li>Shift focus to wrong metric &#8211; signups vs retention<\/li>\n<li>Low signal to noise ration &#8211; what is important feedback<\/li>\n<li>Free users are not free &#8211; account for free users as a marketing expense<\/li>\n<\/ul>\n<p>Mailchimp started with a paid version and after much time backed into a free one. Users should easily outgrow a free plan.\u00a0 This is LinkedIn&#8217;s issue. IMHO.\u00a0 Buy this book and The Lean Startup.<\/p>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles<\/h6>\n<ul class=\"zemanta-article-ul\">\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.instigatorblog.com\/running-lean-by-ash-maurya\/2012\/04\/10\/');\"  href=\"http:\/\/www.instigatorblog.com\/running-lean-by-ash-maurya\/2012\/04\/10\/\" target=\"_blank\">Running Lean by Ash Maurya<\/a> (instigatorblog.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/business.financialpost.com\/2012\/04\/11\/why-practice-trumps-theory-for-entrepreneurs\/');\"  href=\"http:\/\/business.financialpost.com\/2012\/04\/11\/why-practice-trumps-theory-for-entrepreneurs\/\" target=\"_blank\">Why practice trumps theory for entrepreneurs<\/a> (business.financialpost.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.entrepreneur.com\/blog\/223315');\"  href=\"http:\/\/www.entrepreneur.com\/blog\/223315\" target=\"_blank\">The One Simple Task That Will Help Your Startup Succeed<\/a> (entrepreneur.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/rocketbuilders.blogspot.com\/2012\/04\/different-worldviews-of-startup-by-ash.html');\"  href=\"http:\/\/rocketbuilders.blogspot.com\/2012\/04\/different-worldviews-of-startup-by-ash.html\" target=\"_blank\">The Different Worldviews of a Startup by Ash Maurya<\/a> (rocketbuilders.blogspot.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/rocketbuilders.blogspot.com\/2012\/04\/get-your-customers-to-want-to-pay-even.html');\"  href=\"http:\/\/rocketbuilders.blogspot.com\/2012\/04\/get-your-customers-to-want-to-pay-even.html\" target=\"_blank\">Get Your Customers to Want to Pay Even Before Building Your Product. from Spark59 Blog by Ash Maurya<\/a> (rocketbuilders.blogspot.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/rocketbuilders.blogspot.com\/2012\/04\/dont-ask-customers-what-theyll-pay-tell_04.html');\"  href=\"http:\/\/rocketbuilders.blogspot.com\/2012\/04\/dont-ask-customers-what-theyll-pay-tell_04.html\" target=\"_blank\">Don&#8217;t Ask Customers What They&#8217;ll Pay. Tell Them. by Ash Maurya<\/a> (rocketbuilders.blogspot.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/radar.oreilly.com\/2012\/02\/running-lean-startups.html');\"  href=\"http:\/\/radar.oreilly.com\/2012\/02\/running-lean-startups.html\" target=\"_blank\">There&#8217;s Plan A, and then there&#8217;s the plan that will become your business<\/a> (radar.oreilly.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/boingboing.net\/2012\/03\/08\/excerpt-from-running-lean-ite.html');\"  href=\"http:\/\/boingboing.net\/2012\/03\/08\/excerpt-from-running-lean-ite.html\" target=\"_blank\">Excerpt from Running Lean: Iterate from Plan A to a Plan That Works<\/a> (boingboing.net)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/29181\/5-Tips-to-Be-a-Lean-Agile-Inbound-Marketer.aspx');\"  href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/29181\/5-Tips-to-Be-a-Lean-Agile-Inbound-Marketer.aspx\" target=\"_blank\">5 Tips to Be a Lean, Agile Inbound Marketer<\/a> (hubspot.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/pr.typepad.com\/pr_communications\/2012\/04\/using-lean-to-find-marketing-attributes.html');\"  href=\"http:\/\/pr.typepad.com\/pr_communications\/2012\/04\/using-lean-to-find-marketing-attributes.html\" target=\"_blank\">Using Lean To Find Marketing Attributes<\/a> (pr.typepad.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/regnordman.com\/2012\/04\/10\/the-lean-startup-how-todays-entrepreneurs-use-continuous-innovation-to-create-radically-successful-businesses-eric-ries\/');\"  href=\"http:\/\/regnordman.com\/2012\/04\/10\/the-lean-startup-how-todays-entrepreneurs-use-continuous-innovation-to-create-radically-successful-businesses-eric-ries\/\" target=\"_blank\">The Lean Startup. How today&#8217;s entrepreneurs use continuous innovation to create radically successful businesses. Eric Ries.<\/a> (regnordman.com)<\/li>\n<\/ul>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: medium none; float: right;\" src=\"http:\/\/img.zemanta.com\/pixy.gif?x-id=1d731a40-ffa0-4e84-b1b8-3f9af673237e\" alt=\"\" \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Part of the LEAN series which started with The Lean Start-up. This is the workbook for the The Lean Start-up and more. Lean development rose out of the AGILE camp and remains a major POV for the technology development sector.  My interest comes from experience with companies that start into AGILE but, fail to implement it in their management structure\/style.  This LEAN series is a good way to start on changing how to manage companies who are innovators.  A very few folks are writing about adopting AGILE techniques in sales and marketing , but it will come.   A few key bullets fo rme from this very clear and well written book. <\/p>\n<p>    Build only the Minimum Value Product &#8211; for testing customer response.<br \/>\n    Look for Minimum Marketing Features (what customers value &#8211; and you would write up)<br \/>\n    Use Kanban charts ( from The Toyota Way ) to organize and constrain workflow<br \/>\n    Done = validated with learning from customers<br \/>\n    Measure product marketing fit<\/p>\n<p>On Freemium (he is not a fan) :<\/p>\n<p>    Delays learning about what price buyers will pay<br \/>\n    Low or no conversion &#8211; give away too much<br \/>\n    Lengthens validation cycle<br \/>\n    Shift focus to wrong metric &#8211; signups vs retention<br \/>\n    Low signal to noise ration &#8211; what is important feedback<br \/>\n    Free users are not free &#8211; account for free users as a marketing expense<\/p>\n<p>Mailchimp started with a paid version and after much time backed into a free one. Users should easily outgrow the free plan.  This is LinkedIn&#8217;s issue. (IMHO) <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1538,7,9],"tags":[29,178,1524,517,1084,60,32,2778,117,1520],"_links":{"self":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/4151"}],"collection":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/comments?post=4151"}],"version-history":[{"count":6,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/4151\/revisions"}],"predecessor-version":[{"id":4162,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/4151\/revisions\/4162"}],"wp:attachment":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/media?parent=4151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/categories?post=4151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/tags?post=4151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}