{"id":4146,"date":"2012-04-30T09:14:28","date_gmt":"2012-04-30T17:14:28","guid":{"rendered":"http:\/\/www.regnordman.com\/?p=4146"},"modified":"2012-04-30T09:14:28","modified_gmt":"2012-04-30T17:14:28","slug":"maximizing-linkedin-for-sales-and-social-media-marketing-neil-schaffer","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2012\/04\/30\/maximizing-linkedin-for-sales-and-social-media-marketing-neil-schaffer\/","title":{"rendered":"Maximizing LinkedIn for Sales and Social Media Marketing.Neil Schaffer."},"content":{"rendered":"<div style=\"width: 85px\" class=\"wp-caption alignleft\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/commons.wikipedia.org\/wiki\/File:Linkedin_icon.svg');\"  href=\"http:\/\/commons.wikipedia.org\/wiki\/File:Linkedin_icon.svg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"zemanta-img-inserted zemanta-img-configured\" title=\"Nederlands: Linked In icon\" src=\"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/e\/e9\/Linkedin_icon.svg\/256px-Linkedin_icon.svg.png\" alt=\"Nederlands: Linked In icon\" width=\"75\" height=\"75\" \/><\/a><p class=\"wp-caption-text\">Nederlands: Linked In icon (Photo credit: Wikipedia)<\/p><\/div>\n<p>Maximizing LinkedIn for Sales and Social Media Marketing.Neil Schaffer.\u00a0 2011. ISBN 9781463685805.\u00a0 The unofficial practical guide to selling and developing B2b business on <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.linkedin.com');\" class=\"zem_slink\" title=\"LinkedIn\" rel=\"homepage\"  href=\"http:\/\/www.linkedin.com\" target=\"_blank\">LinkedIn.<\/a> This is a good book. We have been developing LinkedIn based strategies for some time now, but there is always something new to learn. Schaeffer is adept with this tool and gave me some great heads up . Eg LinkedInlabs Signal is a deep little known analytic tool we all should be using.\u00a0\u00a0 I learned about of the Premium professional offer that he found on the site &#8211; sweet. Lots more on getting better\u00a0 searches, groups, feeds, company pages and so on. Good writer. Lots\u00a0 of relevant case studies<\/p>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles<\/h6>\n<ul class=\"zemanta-article-ul\">\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.medcitynews.com\/2012\/04\/who-should-be-a-linkedin-lion\/');\"  href=\"http:\/\/www.medcitynews.com\/2012\/04\/who-should-be-a-linkedin-lion\/\" target=\"_blank\">Who should be a LinkedIn LION?<\/a> (medcitynews.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.prweb.com\/releases\/windmillnetworking\/linkedinbook\/prweb3589314.htm');\"  href=\"http:\/\/www.prweb.com\/releases\/windmillnetworking\/linkedinbook\/prweb3589314.htm\" target=\"_blank\">Social Media Strategist Neal Schaffer&#8217;s Book on LinkedIn Wins Ground Breaking Non-Fiction Award<\/a> (prweb.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.prweb.com\/releases\/prweb2011\/01\/prweb4956994.htm');\"  href=\"http:\/\/www.prweb.com\/releases\/prweb2011\/01\/prweb4956994.htm\" target=\"_blank\">New Book Outlines how to Maximize LinkedIn for Professionals and Business Owners<\/a> (prweb.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.prweb.com\/releases\/prwebsocial-media-strategy\/nonprofits-fundraising\/prweb8728264.htm');\"  href=\"http:\/\/www.prweb.com\/releases\/prwebsocial-media-strategy\/nonprofits-fundraising\/prweb8728264.htm\" target=\"_blank\">&#8220;Windmill&#8221; Social Media Authority Heralds a New Direction, Adding NPO Consultant&#8217;s Contributions<\/a> (prweb.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/windmillnetworking.com\/2012\/04\/10\/social-media-b2b-sales-rules-of-engagement\/');\"  href=\"http:\/\/windmillnetworking.com\/2012\/04\/10\/social-media-b2b-sales-rules-of-engagement\/\" target=\"_blank\">Social Media for B2B Sales &#8211; The 16 Rules of Engagement<\/a> (windmillnetworking.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.medcitynews.com\/2012\/03\/linkedin-expert-you-should-have-10x-as-many-connections-as-your-age\/');\"  href=\"http:\/\/www.medcitynews.com\/2012\/03\/linkedin-expert-you-should-have-10x-as-many-connections-as-your-age\/\" target=\"_blank\">LinkedIn expert: You should have 10x as many connections as your age<\/a> (medcitynews.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/streetseller.wordpress.com\/2012\/04\/08\/linkedin-app-for-your-handheld-devices\/');\"  href=\"http:\/\/streetseller.wordpress.com\/2012\/04\/08\/linkedin-app-for-your-handheld-devices\/\" target=\"_blank\">LinkedIn App for your Handheld Devices<\/a> (streetseller.wordpress.com)<\/li>\n<\/ul>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.zemanta.com\/');\" class=\"zemanta-pixie-a\" title=\"Enhanced by Zemanta\"  href=\"http:\/\/www.zemanta.com\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: medium none; float: right;\" src=\"http:\/\/img.zemanta.com\/zemified_e.png?x-id=54fe2bd0-cfcc-40a9-ae25-b9723163ffee\" alt=\"Enhanced by Zemanta\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The unofficial practical guide to selling and developing B2b business on LinkedIn.  This is a good book. We have been developing LinkedIn based strategies for some time now, but there is always something new to learn. Schaeffer is adept with this tool and gave me some great heads up . Eg LinkedInlabs Signal is a deep little known analytic tool we all should be using.   I learned about of the Premium professional offer that he found on the site &#8211; sweet. Lots more on getting better  searches, groups, feeds, company pages and so on. Good writer. Lots  of relevant case studies<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,8,18],"tags":[29,1537,587,517,32,2761,320,417,204],"_links":{"self":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/4146"}],"collection":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/comments?post=4146"}],"version-history":[{"count":5,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/4146\/revisions"}],"predecessor-version":[{"id":4262,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/4146\/revisions\/4262"}],"wp:attachment":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/media?parent=4146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/categories?post=4146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/tags?post=4146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}