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I heard about this book and Heinrich’s from a recent BusinessWeek management article about his booming consulting business (March 31) . The book is a treat and a trip. through self deprecating humour and great examples he draws you into the world of rhetoric. I like this material so much that I have become addicted to his blog http:\/\/www.figarospeech.com\/. If you are in sales and or marketing this is a foundational book. But do not stop there, we can all learn from this delightful book. Its a quick easy read that could change your life. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,12],"tags":[29,1534,1536,1530,1532,1529,1535,1533,1531],"_links":{"self":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/4140"}],"collection":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/comments?post=4140"}],"version-history":[{"count":2,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/4140\/revisions"}],"predecessor-version":[{"id":4164,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/4140\/revisions\/4164"}],"wp:attachment":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/media?parent=4140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/categories?post=4140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/tags?post=4140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}