{"id":3959,"date":"2012-01-10T14:00:07","date_gmt":"2012-01-10T22:00:07","guid":{"rendered":"http:\/\/www.regnordman.com\/?p=3959"},"modified":"2012-01-10T14:00:07","modified_gmt":"2012-01-10T22:00:07","slug":"the-end-of-business-as-usual-brian-solis","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2012\/01\/10\/the-end-of-business-as-usual-brian-solis\/","title":{"rendered":"The End of Business as Usual. Brian Solis."},"content":{"rendered":"<div style=\"width: 110px\" class=\"wp-caption alignleft\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.crunchbase.com\/person\/brian-solis');\"  href=\"http:\/\/www.crunchbase.com\/person\/brian-solis\"><img loading=\"lazy\" decoding=\"async\" class=\"zemanta-img-inserted zemanta-img-configured\" title=\"Image representing Brian Solis as depicted in ...\" src=\"http:\/\/www.crunchbase.com\/assets\/images\/resized\/0006\/1048\/61048v2-max-450x450.jpg\" alt=\"Image representing Brian Solis as depicted in ...\" width=\"100\" height=\"150\" \/><\/a><p class=\"wp-caption-text\">Image via CrunchBase<\/p><\/div>\n<p>The End of Business as Usual. <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/en.wikipedia.org\/wiki\/Brian_Solis');\" class=\"zem_slink\" title=\"Brian Solis\" rel=\"homepage\"  href=\"http:\/\/en.wikipedia.org\/wiki\/Brian_Solis\">Brian Solis<\/a>.\u00a0 2012. ISBN 9781118171561.\u00a0\u00a0 This is the epitome of a very current marketing academic book that is eminently practical.\u00a0 This does not make it an easy read because Brian is concise and direct in his analysis and expects the reader to do some work as well.\u00a0 The book is full of aha moments, and my <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.amazon.com\/Kindle-Wireless-Reader-Wifi-Graphite\/dp\/B002Y27P3M%3FSubscriptionId%3D0G81C5DAZ03ZR9WH9X82%26tag%3Dzemanta-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3DB002Y27P3M');\" class=\"zem_slink\" title=\"Kindle Wireless Reading Device, Wi-Fi, 6&quot; Display, Graphite - Latest Generation\" rel=\"amazon\"  href=\"http:\/\/www.amazon.com\/Kindle-Wireless-Reader-Wifi-Graphite\/dp\/B002Y27P3M%3FSubscriptionId%3D0G81C5DAZ03ZR9WH9X82%26tag%3Dzemanta-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3DB002Y27P3M\">Kindle<\/a> highlights are legion.\u00a0 This is the book for you if you are a current practicing marketer and or academic.\u00a0 I especially appreciated that Brian was able to skillfully weave the entire marketing skill set into all aspects of the company.\u00a0\u00a0 If you want to learn and earn in this space, you will need to read this book.\u00a0 Full disclosure- I bought this book and it is on all my Kindles.\u00a0\u00a0 Check out his terrific blog http:\/\/www.briansolis.com\/<\/p>\n<div style=\"width: 85px\" class=\"wp-caption alignleft\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/commons.wikipedia.org\/wiki\/File:Brian_Solis_2009.jpg');\"  href=\"http:\/\/commons.wikipedia.org\/wiki\/File:Brian_Solis_2009.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"zemanta-img-inserted zemanta-img-configured\" title=\"Brian Solis\" src=\"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/9\/90\/Brian_Solis_2009.jpg\/300px-Brian_Solis_2009.jpg\" alt=\"Brian Solis\" width=\"75\" height=\"50\" \/><\/a><p class=\"wp-caption-text\">Image via Wikipedia<\/p><\/div>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles<\/h6>\n<ul class=\"zemanta-article-ul\">\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.deirdrebreakenridge.com\/2012\/01\/book-review-the-end-of-business-as-usual-by-briansolis\/');\"  href=\"http:\/\/www.deirdrebreakenridge.com\/2012\/01\/book-review-the-end-of-business-as-usual-by-briansolis\/\">Book Review: The End of Business As Usual by @BrianSolis<\/a> (deirdrebreakenridge.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/smallbiztrends.com\/2011\/12\/end-of-business-as-usual-book-review.html');\"  href=\"http:\/\/smallbiztrends.com\/2011\/12\/end-of-business-as-usual-book-review.html\">Read The End of Business as Usual for Social Media Insights, Research and Trends<\/a> (smallbiztrends.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/blogcritics.org\/books\/article\/book-review-the-end-of-business\/');\"  href=\"http:\/\/blogcritics.org\/books\/article\/book-review-the-end-of-business\/\">Book Review: The End of Business As Usual: Rewire the Way You Work in the Consumer Revolution by Brain Solis<\/a> (blogcritics.org)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/socialmediatoday.com\/node\/406943');\"  href=\"http:\/\/socialmediatoday.com\/node\/406943\">Scott Meis: The State of the Blogosphere 2011 | Social Media Today<\/a> (socialmediatoday.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/serve4impact.com\/2012\/01\/09\/3-steps-to-understanding-buying-behavior\/');\"  href=\"http:\/\/serve4impact.com\/2012\/01\/09\/3-steps-to-understanding-buying-behavior\/\">3 Steps to Understanding Buying Behavior<\/a> (serve4impact.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/coydavidson.wordpress.com\/2011\/10\/21\/brian-solis-the-end-of-business-usual\/');\"  href=\"http:\/\/coydavidson.wordpress.com\/2011\/10\/21\/brian-solis-the-end-of-business-usual\/\">Brian Solis: &#8220;The End of Business Usual&#8221;<\/a> (coydavidson.wordpress.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/serve4impact.com\/2012\/01\/09\/mckinsey-january-2012-newsletter-the-next-industrial-revolution\/');\"  href=\"http:\/\/serve4impact.com\/2012\/01\/09\/mckinsey-january-2012-newsletter-the-next-industrial-revolution\/\">McKinsey January 2012 Newsletter &#8211; The next industrial revolution<\/a> (serve4impact.com)<\/li>\n<\/ul>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.zemanta.com\/');\" class=\"zemanta-pixie-a\" title=\"Enhanced by Zemanta\"  href=\"http:\/\/www.zemanta.com\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: medium none; float: right;\" src=\"http:\/\/img.zemanta.com\/zemified_e.png?x-id=7884e36d-a3be-4a49-a758-b64138029be3\" alt=\"Enhanced by Zemanta\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>This is the epitome of a very current marketing academic book that is eminently practical.  This does not make it an easy read because Brian is concise and direct in his analysis and expects the reader to do some work as well.  The book is full of aha moments, and my Kindle highlights are legion.  This is the book for you if you are a current practicing marketer and or academic.  I especially appreciated that Brian was able to skillfully weave the entire marketing skill set into all aspects of the company.   If you want to learn and earn in this space, you will need to read this book.  Full disclosure- I bought this book and it is on all my Kindles.<br \/>\nCheck out his terrific blog http:\/\/www.briansolis.com\/<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,21,1336,7,8],"tags":[1493,848,29,1161,51,814,60,32,320,214],"_links":{"self":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/3959"}],"collection":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/comments?post=3959"}],"version-history":[{"count":1,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/3959\/revisions"}],"predecessor-version":[{"id":3964,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/3959\/revisions\/3964"}],"wp:attachment":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/media?parent=3959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/categories?post=3959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/tags?post=3959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}