{"id":3679,"date":"2011-09-12T12:55:53","date_gmt":"2011-09-12T20:55:53","guid":{"rendered":"http:\/\/www.regnordman.com\/?p=3679"},"modified":"2011-09-12T12:55:53","modified_gmt":"2011-09-12T20:55:53","slug":"maximizing-lead-generation-the-complete-guide-for-b2b-marketers-ruth-p-stevens","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2011\/09\/12\/maximizing-lead-generation-the-complete-guide-for-b2b-marketers-ruth-p-stevens\/","title":{"rendered":"Maximizing Lead Generation. The complete guide for b2b marketers. Ruth P. Stevens."},"content":{"rendered":"<div class=\"zemanta-img\" style=\"margin: 1em; display: block;\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.flickr.com\/photos\/18832903@N00\/5152468918');\"  href=\"http:\/\/www.flickr.com\/photos\/18832903@N00\/5152468918\"><img decoding=\"async\" title=\"Beijing - Summer Palace SuZhou Market Street\" src=\"http:\/\/farm5.static.flickr.com\/4047\/5152468918_207d0f96f7_m.jpg\" alt=\"Beijing - Summer Palace SuZhou Market Street\" \/><\/a><\/div>\n<p>Maximizing Lead Generation. The complete guide for b2b marketers. Ruth P. Stevens. 2012. ISBN9780789741141.\u00a0 The subhead is really true, this is a thorough and complete book on lead gen. Combine this with Brian Carrols <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/regnordman.com\/2006\/06\/20\/lead-generation-for-the-complex-sale-brian-j-carroll\/');\"  href=\"http:\/\/regnordman.com\/2006\/06\/20\/lead-generation-for-the-complex-sale-brian-j-carroll\/\">work <\/a>and you have all you need.\u00a0 I recommend this book for the beginner through to the grey haired pro. Sure the tools will continue to improve, but the basics as laid out by the author are very very current. Warning, read this carefully as the\u00a0 author is concise and direct, so it is up to you to understand each part of each step, including the need for great copy. A great addition to marketing literature and I suggest this is a must buy.<\/p>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles<\/h6>\n<ul class=\"zemanta-article-ul\">\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.customerthink.com\/blog\/maximizing_lead_generation');\"  href=\"http:\/\/www.customerthink.com\/blog\/maximizing_lead_generation\">Maximizing Lead Generation<\/a> (customerthink.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.mpdailyfix.com\/book-review-maximizing-lead-generation-by-ruth-stevens\/');\"  href=\"http:\/\/www.mpdailyfix.com\/book-review-maximizing-lead-generation-by-ruth-stevens\/\">Book Review: Maximizing Lead Generation by Ruth Stevens<\/a> (mpdailyfix.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/fearlesscompetitor.net\/2011\/09\/12\/doctor-heal-thyself\/');\"  href=\"http:\/\/fearlesscompetitor.net\/2011\/09\/12\/doctor-heal-thyself\/\">Doctor, Heal Thyself! 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Combine this with Brian Carrols work and you have all you need.  I recommend this book for the beginner through to the grey haired pro. Sure the tools will continue to improve, but the basics as laid out by the author are very very current. Warning, read this carefully as the  author is concise and direct, so it is up to you to understand each part of each step including the need for great copy. A great addition to marketing literature and I suggest this is a must buy. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1336,14,8],"tags":[116,29,448,1442,1443,2768,60,2761],"_links":{"self":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/3679"}],"collection":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/comments?post=3679"}],"version-history":[{"count":3,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/3679\/revisions"}],"predecessor-version":[{"id":3702,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/3679\/revisions\/3702"}],"wp:attachment":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/media?parent=3679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/categories?post=3679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/tags?post=3679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}