{"id":3627,"date":"2011-08-25T08:42:27","date_gmt":"2011-08-25T16:42:27","guid":{"rendered":"http:\/\/www.regnordman.com\/?p=3627"},"modified":"2011-08-25T08:42:27","modified_gmt":"2011-08-25T16:42:27","slug":"social-marketing-to-the-business-customer-paul-gillin-eric-schwartzman","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2011\/08\/25\/social-marketing-to-the-business-customer-paul-gillin-eric-schwartzman\/","title":{"rendered":"Social Marketing to the Business Customer. Paul Gillin & Eric Schwartzman."},"content":{"rendered":"
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\"Social<\/a>

Image by ShashiBellamkonda via Flickr<\/p><\/div>\n<\/div>\n

Social Marketing to the Business Customer. Listen to your B2b market, Generate major account leads and build client relationships. Paul Gillin<\/a> & Eric Schwartzman<\/a>.\u00a0 2011. ISBN 9780470639337.\u00a0 Timely, current and very well written this is the book you have been waiting for to dish up how and why you can leverage social media through the entire buying cycle.\u00a0 I was very impressed with their chapters on\u00a0 Getting ROI and Generating Leads. In our two courses, Content marketing<\/a> and Digital Tools for Sales we use very similar approaches to the topics covered in this book.\u00a0 The two authors are old hands at this and technology marketing, so their advice is immediately usable while helping build good plan for long term sales growth.\u00a0\u00a0 If you read one book this year on this topic , make it this one.<\/p>\n

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