{"id":3269,"date":"2011-06-06T07:09:50","date_gmt":"2011-06-06T15:09:50","guid":{"rendered":"http:\/\/www.regnordman.com\/?p=3269"},"modified":"2011-06-06T07:09:50","modified_gmt":"2011-06-06T15:09:50","slug":"smart-pricing-how-google-priceline-and-leading-businesses-use-pricing-kagmohan-raju-z-john-zhang","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2011\/06\/06\/smart-pricing-how-google-priceline-and-leading-businesses-use-pricing-kagmohan-raju-z-john-zhang\/","title":{"rendered":"Smart Pricing. How Google, Priceline, and leading businesses use pricing. Kagmohan Raju &#038; Z. John Zhang."},"content":{"rendered":"<div class=\"zemanta-img\" style=\"margin: 1em; display: block;\">\n<div style=\"width: 175px\" class=\"wp-caption alignleft\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.crunchbase.com\/company\/the-walt-disney-company');\"  href=\"http:\/\/www.crunchbase.com\/company\/the-walt-disney-company\"><img loading=\"lazy\" decoding=\"async\" title=\"Image representing The Walt Disney Company as ...\" src=\"http:\/\/www.crunchbase.com\/assets\/images\/resized\/0001\/0929\/10929v1-max-450x450.png\" alt=\"Image representing The Walt Disney Company as ...\" width=\"165\" height=\"81\" \/><\/a><p class=\"wp-caption-text\">Image via CrunchBase<\/p><\/div>\n<\/div>\n<p>Smart Pricing.\u00a0 How Google, <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.priceline.com');\" class=\"zem_slink\" title=\"Priceline\" rel=\"homepage\"  href=\"http:\/\/www.priceline.com\">Priceline<\/a>, and Leading Businesses Use Pricing. Kagmohan Raju &amp; Z. John Zhang.2010. ISBN 013149418x.\u00a0 This is a book by two <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.wharton.upenn.edu\/');\" class=\"zem_slink\" title=\"Wharton School of the University of Pennsylvania\" rel=\"homepage\"  href=\"http:\/\/www.wharton.upenn.edu\/\">Wharton Business School<\/a> professors that is very very useful for pricing practitioners.\u00a0 I first found\u00a0 it as an Itunes podcast by the authors on pricing.\u00a0 I compliment them on having a very concise and clear writing style that compels you to read more.\u00a0 I was fascinated at the way they described how the Chinese market is able to use price wars so often and strategically that when the same companies come to North America they see unlimited opportunity to apply the lessons learned.\u00a0 ( <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/en.wikipedia.org\/wiki\/Sun_Tzu');\" class=\"zem_slink\" title=\"Sun Tzu\" rel=\"wikipedia\"  href=\"http:\/\/en.wikipedia.org\/wiki\/Sun_Tzu\">Sun Tzu<\/a> in action.)\u00a0 The chapter on the power of a penny added new material to what I had found in other texts. The section on measuring product marketing profitability is applicable to every company I have worked with. The idea of measuring coat tail sales (ala the <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/disney.go.com');\" class=\"zem_slink\" title=\"The Walt Disney Company\" rel=\"homepage\"  href=\"http:\/\/disney.go.com\">Disney<\/a> model) is worth the price of the book in itself.\u00a0 They fully describe so many models and so clearly,\u00a0 this is a must buy book for any company leader who touches pricing.\u00a0 I also appreciated that they wound all the models around real companies with real stories.\u00a0 Buy it,\u00a0 read it and reread this one!<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: medium none; float: right;\" src=\"http:\/\/img.zemanta.com\/pixy.gif?x-id=aaecb895-1654-4af3-b3c1-f1c0b3116cda\" alt=\"\" \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>This is a book by two Wharton Business School  professors that is very very useful for pricing practitioners. I compliment them on having a very concise and clear writing style that compels you to read more.  I was fascinated at the way they described how the Chinese market is able to use price wars so well and strategically that when the same companies come to North America they see unlimited opportunity to apply the lessons learned.  ( Sun Tzu in action.)  The chapter on the power of a penny added new material to what I had found in other texts. The section on measuring product marketing profitability is applicable to every company I have worked with. The idea of measuring coat tail sales (ala the Disney model) is worth the price of the book in itself.  They fully describe so many models and so clearly,  this is a must buy book for any company leader who touches pricing.  I also appreciated that they wound all the models around real companies with real stories.  Buy it,  read it and reread this one!  They have a good pricing podcast on Itunes as well. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1042],"tags":[29,1335,228,364,1334,1330,1332,2778,1331,1333],"_links":{"self":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/3269"}],"collection":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/comments?post=3269"}],"version-history":[{"count":4,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/3269\/revisions"}],"predecessor-version":[{"id":3292,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/3269\/revisions\/3292"}],"wp:attachment":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/media?parent=3269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/categories?post=3269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/tags?post=3269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}