{"id":2995,"date":"2011-03-17T07:30:30","date_gmt":"2011-03-17T15:30:30","guid":{"rendered":"http:\/\/www.regnordman.com\/?p=2995"},"modified":"2011-03-17T07:30:30","modified_gmt":"2011-03-17T15:30:30","slug":"the-dragonfly-effect-quick-effective-and-powerful-ways-to-use-social-media-to-drive-social-change-jennifer-aaker-andy-smith","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2011\/03\/17\/the-dragonfly-effect-quick-effective-and-powerful-ways-to-use-social-media-to-drive-social-change-jennifer-aaker-andy-smith\/","title":{"rendered":"The Dragonfly Effect. Quick effective and powerful ways to use social media to drive social change. Jennifer Aaker & Andy Smith."},"content":{"rendered":"
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The Dragonfly Effect<\/a>.\u00a0 Quick effective and powerful ways to use social media<\/a> to drive social change. Jennifer Aaker & Andy Smith.2010. ISBN9780470614150.\u00a0 This book is small but punches well above its weight class.\u00a0 If you want to do something that really matters, here is a tool that will help make it happen. A great line, ” Do not worry about not having a Facebook<\/a> strategy, Facebook does not have a Facebook strategy.”\u00a0 The short section on effective story telling is worth the price of the book alone.\u00a0\u00a0 It makes sense – using social media to do social good. As marketers, the authors can write and make your journey very enjoyable.<\/p>\n

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