{"id":2907,"date":"2011-01-15T18:47:02","date_gmt":"2011-01-16T02:47:02","guid":{"rendered":"http:\/\/www.regnordman.com\/?p=2907"},"modified":"2011-01-15T18:47:02","modified_gmt":"2011-01-16T02:47:02","slug":"unmarketing-stop-marketing-start-engaging-scott-stratten","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2011\/01\/15\/unmarketing-stop-marketing-start-engaging-scott-stratten\/","title":{"rendered":"UnMarketing. Stop marketing. Start engaging. Scott Stratten"},"content":{"rendered":"<p><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.amazon.ca\/UnMarketing-Stop-Marketing-Start-Engaging\/dp\/047061787X%3FSubscriptionId%3DAKIAIRE7VMMBGIYDAB3A%26tag%3Dwwwrocketbuil-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D047061787X');\"  href=\"http:\/\/www.amazon.ca\/UnMarketing-Stop-Marketing-Start-Engaging\/dp\/047061787X%3FSubscriptionId%3DAKIAIRE7VMMBGIYDAB3A%26tag%3Dwwwrocketbuil-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D047061787X\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"http:\/\/ecx.images-amazon.com\/images\/I\/41%2Bc9YzhadL._SL160_.jpg\" alt=\"\" width=\"160\" height=\"241\" \/><\/a><\/p>\n<p><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.amazon.com\/UnMarketing-Stop-Marketing-Start-Engaging\/dp\/047061787X%3FSubscriptionId%3D0G81C5DAZ03ZR9WH9X82%26tag%3Dwwwrocketbuil-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D047061787X');\" class=\"zem_slink\" title=\"UnMarketing: Stop Marketing. Start Engaging.\" rel=\"amazon\"  href=\"http:\/\/www.amazon.com\/UnMarketing-Stop-Marketing-Start-Engaging\/dp\/047061787X%3FSubscriptionId%3D0G81C5DAZ03ZR9WH9X82%26tag%3Dwwwrocketbuil-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D047061787X\">UnMarketing<\/a>. Stop marketing. Start engaging. <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/un-marketing.com\/blog\/');\" class=\"zem_slink\" title=\"Scott Stratten\" rel=\"homepage\"  href=\"http:\/\/un-marketing.com\/blog\/\">Scott Stratten<\/a>. 2010. ISBN 9780470617878.\u00a0 This\u00a0 is a very useful book for anyone looking to pump up their business though using the social networks.\u00a0 Stratten is one of those folks who has done the work and made a conscious effort to help others to really &#8220;get it&#8221;\u00a0 His short chapter on how to create, organize and publish content is far and away the easiest and most direct writing we have seen to date.\u00a0 He also covers the whole gamut of\u00a0 marketing from trade shows to telesummits.\u00a0 His website http:\/\/www.un-marketing.com\/blog\/ contains much of the content of the book.\u00a0 His format of many (over 50) short chapters really suits the ADD generation of readers.\u00a0 The best thing &#8211; Stratten speaks the truth and puts it out there. (Of course &#8211; he&#8217;s Canadian!)<\/p>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles<\/h6>\n<ul class=\"zemanta-article-ul\">\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.nevillehobson.com\/2011\/01\/14\/fir-book-review-unmarketing-by-scott-stratten\/');\"  href=\"http:\/\/www.nevillehobson.com\/2011\/01\/14\/fir-book-review-unmarketing-by-scott-stratten\/\">FIR Book Review: UnMarketing by Scott Stratten<\/a> (nevillehobson.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.techvibes.com\/blog\/people-spread-awesome-scott-stratten-at-smcv10');\"  href=\"http:\/\/www.techvibes.com\/blog\/people-spread-awesome-scott-stratten-at-smcv10\">People Spread Awesome &#8211; Scott Stratten at #SMCV10<\/a> (techvibes.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/33charts.com\/2010\/11\/unmarketing.html');\"  href=\"http:\/\/33charts.com\/2010\/11\/unmarketing.html\">Book Notes: Unmarketing<\/a> (33charts.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.techvibes.com\/blog\/tungle-takes-the-unmarketing-route');\"  href=\"http:\/\/www.techvibes.com\/blog\/tungle-takes-the-unmarketing-route\">Tungle takes the Unmarketing route<\/a> (techvibes.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/windmillnetworking.com\/2010\/12\/02\/top-15-recommended-social-media-books-of-2010\/');\"  href=\"http:\/\/windmillnetworking.com\/2010\/12\/02\/top-15-recommended-social-media-books-of-2010\/\">Top 15 Recommended Social Media Books of 2010<\/a> (windmillnetworking.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/ericbrown.com\/recommended-books-for-the-cio-it-leaders-for-2011.htm');\"  href=\"http:\/\/ericbrown.com\/recommended-books-for-the-cio-it-leaders-for-2011.htm\">Recommended books for the CIO \/ IT Leaders for 2011<\/a> (ericbrown.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.webpronews.com\/topnews\/2010\/11\/15\/social-media-and-blogging-the-common-sense-approach');\"  href=\"http:\/\/www.webpronews.com\/topnews\/2010\/11\/15\/social-media-and-blogging-the-common-sense-approach\">Social Media and Blogging: The Common Sense Approach<\/a> (webpronews.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.customerthink.com\/blog\/top_10_small_business_books_2010');\"  href=\"http:\/\/www.customerthink.com\/blog\/top_10_small_business_books_2010\">Top 10 Small Business Books 2010<\/a> (customerthink.com)<\/li>\n<\/ul>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: medium none; float: right;\" src=\"http:\/\/img.zemanta.com\/pixy.gif?x-id=a754ee72-92bb-45e3-9170-b4c2e29ab409\" alt=\"\" \/><span class=\"zem-script more-related more-info pretty-attribution paragraph-reblog\"><script src=\"http:\/\/static.zemanta.com\/readside\/loader.js\" type=\"text\/javascript\"><\/script><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>This  is a very useful book for anyone looking to pump up their business though using the social networks.  Stratten is one of those folks who has done the work and made a conscious effort to help others to really &#8220;get it&#8221;  His short chapter on how to create, organize and publish content is far and away the easiest and most direct writing we have seen to date.  He also covers the whole gamut of  marketing from trade shows to telesummits.  His website http:\/\/www.un-marketing.com\/blog\/ contains much of the content of the book.  His format of many (over 50) short chapters really suits the ADD generation of readers.  The best thing &#8211; Stratten speaks the truth and puts it out there. (Of course &#8211; he&#8217;s Canadian!)<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,21,8,19],"tags":[29,1213,725,60,32,1211,117,320,321,1004,204,1214,1212],"_links":{"self":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/2907"}],"collection":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/comments?post=2907"}],"version-history":[{"count":1,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/2907\/revisions"}],"predecessor-version":[{"id":2910,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/2907\/revisions\/2910"}],"wp:attachment":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/media?parent=2907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/categories?post=2907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/tags?post=2907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}