{"id":276,"date":"2007-02-19T11:16:31","date_gmt":"2007-02-19T19:16:31","guid":{"rendered":"http:\/\/www.regnordman.com\/2007\/02\/19\/purpose-the-starting-point-of-great-companies-nikos-mourkogiannis\/"},"modified":"2007-02-19T11:32:30","modified_gmt":"2007-02-19T19:32:30","slug":"purpose-the-starting-point-of-great-companies-nikos-mourkogiannis","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2007\/02\/19\/purpose-the-starting-point-of-great-companies-nikos-mourkogiannis\/","title":{"rendered":"Purpose. The Starting Point of Great Companies. Nikos Mourkogiannis"},"content":{"rendered":"

Purpose. The Starting Point of Great Companies. Nikos Mourkogiannis. 2006. ISBN 139781403975812. How to restore confidence and make money at the same time. A very insightful book on people and companies. well written, clear ,very well researched, with valuable appendices. Lessons learned? Not all companies have a Purpose – but enduringly successful ones do. And the essential question,” what are we competing for?”<\/p>\n