{"id":1710,"date":"2010-07-08T07:44:04","date_gmt":"2010-07-08T15:44:04","guid":{"rendered":"http:\/\/www.regnordman.com\/?p=1710"},"modified":"2010-07-08T07:44:04","modified_gmt":"2010-07-08T15:44:04","slug":"people-buy-you-the-real-secret-to-what-matters-most-in-business-jeb-blount","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2010\/07\/08\/people-buy-you-the-real-secret-to-what-matters-most-in-business-jeb-blount\/","title":{"rendered":"People Buy You. The real secret to what matters most in business. Jeb Blount"},"content":{"rendered":"
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People Buy You. The real secret to what matters most in business. Jeb Blount<\/a>. 2010. ISBN 9780470599112. The person behind SalesGravy.com<\/a> and Sales Guy audio and video on selling, Blount knows what he is talking about. As he was looking at current thinking on sales he realized that many long held sales\u00a0beliefs\u00a0were myths that needed \u00a0debunking. Myths such as :<\/p>\n

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  1. Friends buy from friends<\/li>\n
  2. People but from people they like (But they don’t buy from people they dislike)<\/li>\n
  3. You have to sell yourself<\/li>\n<\/ol>\n

    Rather you need to:<\/p>\n

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    1. Be likable<\/li>\n
    2. Connect<\/li>\n
    3. Solve problems<\/li>\n
    4. Build trust<\/li>\n
    5. Create positive emotional experiences<\/li>\n<\/ol>\n

      His solving problems chapter is one of the better ones I have read lately. \u00a0This is a short , concise and clearly written book. \u00a0And it is true, people do buy you. \u00a0Younger folks would do well to read his section on Brand You.<\/p>\n

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