{"id":165,"date":"2007-01-02T15:48:00","date_gmt":"2007-01-02T23:48:00","guid":{"rendered":"http:\/\/www.regnordman.com\/2007\/01\/02\/the-change-function-pip-coburn\/"},"modified":"2007-02-12T07:57:09","modified_gmt":"2007-02-12T15:57:09","slug":"the-change-function-pip-coburn","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2007\/01\/02\/the-change-function-pip-coburn\/","title":{"rendered":"The Change Function. Pip Coburn."},"content":{"rendered":"<p>The Change Function. Why Some Technologies Take Off and Others Crash  and Burn. Pip Coburn.2006. ISBN 1591841321.  This is the Innovators Dilemma of 2007.  He pokes big sticks through Moore&#8217;s and<br \/>\nGrove&#8217;s laws, with a shot at Metcalf too. The writer was a UBS technology<br \/>\nanalyst for many years and has pretty well decided that technology<br \/>\nfails to really make the world a better place. Lesson learned, only 5%<br \/>\nof new products introduced each year &#8220;succeed&#8221;.  Add to the gulf between<br \/>\nsales and marketing a gulf between research and development and huge<br \/>\ncolumn of empty air between these two large groups.  Well written, easy<br \/>\nand quick, it still manages to put out a lot of hard information , which<br \/>\nwe can then turn into insight.  We all need insight into why folks buy<br \/>\nand use or not buy and not use products. You need this book.  Step one,stop saying sales process and call it the buying process.<\/p>\n<p><iframe src=\"http:\/\/rcm-ca.amazon.ca\/e\/cm?t=wwwrocketbuil-20&amp;o=15&amp;p=8&amp;l=as1&amp;asins=1591841321&amp;fc1=000000&amp;IS2=1&amp;lt1=_blank&amp;lc1=0000FF&amp;bc1=000000&amp;bg1=FFFFFF&amp;f=ifr\" style=\"width: 120px; height: 240px\" marginwidth=\"0\" marginheight=\"0\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p class=\"blogger-post-footer\">Book reviews for the business side of the technology industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Change Function. Why Some Technologies Take Off and Others Crash and Burn. Pip Coburn.2006. ISBN 1591841321. This is the Innovators Dilemma of 2007. He pokes big sticks through Moore&#8217;s and Grove&#8217;s laws, with a shot at Metcalf too. The writer was a UBS technology analyst for many years and has pretty well decided that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/165"}],"collection":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/comments?post=165"}],"version-history":[{"count":0,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/165\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/media?parent=165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/categories?post=165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/tags?post=165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}