{"id":1621,"date":"2010-04-09T12:41:18","date_gmt":"2010-04-09T20:41:18","guid":{"rendered":"http:\/\/www.regnordman.com\/?p=1621"},"modified":"2010-04-09T12:41:18","modified_gmt":"2010-04-09T20:41:18","slug":"seizing-the-white-space-business-model-innovation-for-growth-and-renewal-mark-w-johnson","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2010\/04\/09\/seizing-the-white-space-business-model-innovation-for-growth-and-renewal-mark-w-johnson\/","title":{"rendered":"Seizing The White Space. Business model innovation for growth and renewal. Mark W. Johnson."},"content":{"rendered":"<div class=\"zemanta-img\" style=\"margin: 1em; display: block;\">\n<div>\n<dl class=\"wp-caption alignleft\" style=\"width: 310px;\">\n<dt class=\"wp-caption-dt\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/commons.wikipedia.org\/wiki\/Image:MX_Click_B717.jpg');\"  href=\"http:\/\/commons.wikipedia.org\/wiki\/Image:MX_Click_B717.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"Boeing 717 Of Mexicana Click Taxing on Mexico ...\" src=\"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/4\/49\/MX_Click_B717.jpg\/300px-MX_Click_B717.jpg\" alt=\"Boeing 717 Of Mexicana Click Taxing on Mexico ...\" width=\"300\" height=\"211\" \/><\/a><\/dt>\n<dd class=\"wp-caption-dd zemanta-img-attribution\" style=\"font-size: 0.8em;\">Image via <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/commons.wikipedia.org\/wiki\/Image:MX_Click_B717.jpg');\"  href=\"http:\/\/commons.wikipedia.org\/wiki\/Image:MX_Click_B717.jpg\">Wikipedia<\/a><\/dd>\n<\/dl>\n<\/div>\n<\/div>\n<p>Seizing The White Space. Business model innovation for growth and renewal. Mark W. Johnson.2010 ISBN 9781422124819. \u00a0The\u00a0author\u00a0is co-founder with <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.claytonchristensen.com\/');\" class=\"zem_slink freebase\/en\/clayton_m_christensen\" title=\"Clayton M. Christensen\" rel=\"homepage\"  href=\"http:\/\/www.claytonchristensen.com\/\">Clay\u00a0Christensen<\/a> of <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.innosight.com\/');\" class=\"zem_slink\" title=\"Innosight\" rel=\"homepage\"  href=\"http:\/\/www.innosight.com\/\">Innosight<\/a>. \u00a0 This book is distilled from many years of applying the Innovators Dilemma. \u00a0For that alone it is an important book. However the author has stepped even further down the path of applicability \u00a0by\u00a0forcing\u00a0you the reader to\u00a0consider\u00a0your business as solving the question, &#8221; what job does the customer want done?&#8221; \u00a0From there one can see applying the ideas of <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.amazon.com\/Blue-Ocean-Strategy-Uncontested-Competition\/dp\/1591396190%3FSubscriptionId%3D0G81C5DAZ03ZR9WH9X82%26tag%3Dwwwrocketbuil-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D1591396190');\" class=\"zem_slink freebase\/en\/blue_ocean_strategy\" title=\"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant\" rel=\"amazon\"  href=\"http:\/\/www.amazon.com\/Blue-Ocean-Strategy-Uncontested-Competition\/dp\/1591396190%3FSubscriptionId%3D0G81C5DAZ03ZR9WH9X82%26tag%3Dwwwrocketbuil-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D1591396190\">Blue Ocean Strategy<\/a> (Johnson alls it &#8220;white space&#8221; .\u00a0But\u00a0the growth in your learning\u00a0continues\u00a0as you realize just how powerful these ideas are for reinventing your company business model. \u00a0 The author could have\u00a0stopped\u00a0then and it would have been a fine book. But he is thorough and so he proceeds\u00a0to show you all the things that interfere with new business model innovation, how\u00a0\u00a0many different approaches worked (or failed) \u00a0for different\u00a0companies\u00a0and the\u00a0structural\u00a0thinking behind it. \u00a0\u00a0This\u00a0is not a huge book , nor a heavy read . \u00a0It is theory into practice with a heavy emphasis on practical. \u00a0This is a must read, must own book if you are or aspire to be a business leader.<\/p>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles by Zemanta<\/h6>\n<ul class=\"zemanta-article-ul\">\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/myventurepad.com\/MVP\/101043');\"  href=\"http:\/\/myventurepad.com\/MVP\/101043\">Highlights From My Conversation with Mark W. 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This book is distilled from many years of applying The Innovators Dilemma.  For that alone it is an important book. However the author has stepped even further down the path of applicability  by forcing you the reader to consider your business as solving the question, &#8221; what job does the customer want done?&#8221;  From there one can see applying the ideas of Blue Ocean Strategy (Johnson alls it &#8220;white space&#8221; . But the growth in your learning continues as you realize just how powerful these ideas are for reinventing your company business model.   The author could have stopped then and it would have been a fine book. But he is thorough and so he proceeds to show you all the things that interfere with new business model innovation, how  many different approaches worked (or failed)  for different companies and the structural thinking behind it.   This is not a huge book , nor a heavy read .  It is theory into practice with a heavy emphasis on practical.  This is a must read, must own book if you are or aspire to be a business leader.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[246,835,29,207,836,105,837,345],"_links":{"self":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/1621"}],"collection":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/comments?post=1621"}],"version-history":[{"count":4,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/1621\/revisions"}],"predecessor-version":[{"id":1625,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/1621\/revisions\/1625"}],"wp:attachment":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/media?parent=1621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/categories?post=1621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/tags?post=1621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}