{"id":132,"date":"2006-07-20T15:09:00","date_gmt":"2006-07-20T22:09:00","guid":{"rendered":"http:\/\/www.regnordman.com\/2006\/07\/20\/storytelling-klaus-fog-christian-budtz-baris-yakaboylu\/"},"modified":"2007-02-12T08:25:47","modified_gmt":"2007-02-12T16:25:47","slug":"storytelling-klaus-fog-christian-budtz-baris-yakaboylu","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2006\/07\/20\/storytelling-klaus-fog-christian-budtz-baris-yakaboylu\/","title":{"rendered":"Storytelling. Klaus Fog, Christian Budtz, &#038; Baris Yakaboylu"},"content":{"rendered":"<p class=\"mobile-post\">Storytelling. Fog, Budtz, &amp; Yakaboylu. Branding in Practise. 2005. ISBN<br \/>\n3540235019.  This book makes so much sense, it makes you wonder why<br \/>\nsomeone from Europe had to write it!  If you have been following the<br \/>\nRocket Builders journey building an integrated and sales and marketing<br \/>\nmodel you will recognize how this books fits so well. The premise is<br \/>\nunifying all your messages around your core story. It could be Harley<br \/>\nDavidson wrto &#8220;Freedom&#8221; or Nike &#8220;the Will to Win&#8221;, whatever you need a<br \/>\ncore story ti unify all your efforts. (We talk about helping the client<br \/>\n&#8220;discover&#8221; how they need you to help them achieve a core goal). Download<br \/>\na chapter at http:\/\/www.sigma.dk\/pages\/sneak_preview.html<br \/>\nVery easy read, well organized and it flows wonderfully. A library keeper.<\/p>\n<p><iframe src=\"http:\/\/rcm-ca.amazon.ca\/e\/cm?t=wwwrocketbuil-20&amp;o=15&amp;p=8&amp;l=as1&amp;asins=3540235019&amp;fc1=000000&amp;IS2=1&amp;lt1=_blank&amp;lc1=0000ff&amp;bc1=000000&amp;bg1=ffffff&amp;f=ifr\" style=\"width: 120px; height: 240px\" marginwidth=\"0\" marginheight=\"0\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n<\/p>\n<p class=\"blogger-post-footer\">Book reviews for the business side of the technology industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Storytelling. Fog, Budtz, &amp; Yakaboylu. Branding in Practise. 2005. ISBN 3540235019. This book makes so much sense, it makes you wonder why someone from Europe had to write it! If you have been following the Rocket Builders journey building an integrated and sales and marketing model you will recognize how this books fits so well. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"_links":{"self":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/132"}],"collection":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/comments?post=132"}],"version-history":[{"count":0,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/132\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/media?parent=132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/categories?post=132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/tags?post=132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}