{"id":1314,"date":"2009-10-30T09:51:06","date_gmt":"2009-10-30T17:51:06","guid":{"rendered":"http:\/\/www.regnordman.com\/?p=1314"},"modified":"2009-10-30T09:51:06","modified_gmt":"2009-10-30T17:51:06","slug":"direct-and-guerrilla-marketing","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2009\/10\/30\/direct-and-guerrilla-marketing\/","title":{"rendered":"Direct and Guerrilla Marketing"},"content":{"rendered":"

Direct and Guerrilla Marketing<\/a><\/p>\n

Guerrilla marketing on the Internet:<\/strong> the complete guide to making money on-line. Jay Conrad Levinson<\/a>, Mitch Meyerson & MAry Eule Scarborough. 2008. ISBN 9781599181943. Exactly the caliber you would expect of the King of Guerrilla marketing (30 books and counting). Full of activities, pithy assessments, to do lists , case studies and real life stories. Exactly what you need to get up, get going, and get profitable. See www.gmarketinginternet.com. gmarketingcoach.com, gmarketing.com<\/span><\/span><\/p>\n

e-Riches 2.0<\/strong>. Next generation marketing strategies<\/a> for making millions online. Scott Fox. 2009. ISBN 9780814414620. Another valuable AMACOM book. Deep knowledge, well assembled, in a very readable style make this a must read for the Internet marketer. The chapters on social networking<\/a> marketing are worth the price of the book themselves. check out www.scottfox.com.\u00a0 He wrote Internet Riches<\/a>. Reviews like <\/span><\/span>“Our company’s Internet marketing<\/a> and e-business strategy benefited greatly from Scott Fox’s leadership and innovative vision. The successful launch of our websites and e-commerce business could not have happened without his online business<\/a> expertise.” — Michael Rapino, CEO, Live Nation<\/a> “<\/span><\/span><\/p>\n

Successful Direct Marketing<\/a> Methods<\/strong>. Interactive, database & custom marketing for the multichannel communications age. 8th Ed. Bob Stone & Ron Jacobs. 2008. ISBN 9780071458290. McGraw Hill<\/a> has put out a bible in this book . Over <\/span><\/span>50,000 copies sold. Lots of up to dates stuff on e-marketing, but you read this to get a thorough grounding in the basics of the direct method.\u00a0 Good case studies as well\/ There is no subject untouched in this book and it needs to be on the shelf of every serious marketer out there.
\n<\/span><\/span><\/p>\n

Related articles by Zemanta<\/h6>\n