{"id":128,"date":"2006-06-20T09:42:00","date_gmt":"2006-06-20T16:42:00","guid":{"rendered":"http:\/\/www.regnordman.com\/2006\/06\/20\/lead-generation-for-the-complex-sale-brian-j-carroll\/"},"modified":"2007-02-12T14:42:50","modified_gmt":"2007-02-12T22:42:50","slug":"lead-generation-for-the-complex-sale-brian-j-carroll","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2006\/06\/20\/lead-generation-for-the-complex-sale-brian-j-carroll\/","title":{"rendered":"Lead generation for the Complex Sale. Brian J. Carroll"},"content":{"rendered":"<p class=\"mobile-post\">Lead generation for the Complex Sale. Brian J. Carroll. 2006. ISBN<br \/>\n0071458972.<br \/>\nThorough, well structured and totally usable.  This book did not exist a<br \/>\nyear ago when we started developing our integrated sales and marketing program. What we have learned shows that Carroll is on the right track.\n<\/p>\n<p class=\"mobile-post\">He  shows you how to develop a lead generation plus a lead nurturing program that together will help capture the over 80% of your leads that do not get followed-up or turned into true sales prospects.  Yet disregarded leads can comprise upwards of 80% of missed sales.<\/p>\n<p class=\"mobile-post\">Following his path while really integrating marketing and sales will generate<br \/>\nbetter qualified leads, higher close ratios, stronger sales pipeline and<br \/>\nshorter than average sales cycles. Definitely a book to own and read many times.  Get one each for the marketing and sales managers.<\/p>\n<p class=\"mobile-post\">Check out his ideas on lead generation activities.<br \/>\nhttp:\/\/www.leadgenerationbook.com\/downloads\/lead_generation_modality_map.pdf<\/p>\n<p><iframe src=\"http:\/\/rcm-ca.amazon.ca\/e\/cm?t=wwwrocketbuil-20&amp;o=15&amp;p=8&amp;l=as1&amp;asins=0071458972&amp;fc1=000000&amp;IS2=1&amp;lt1=_blank&amp;lc1=0000ff&amp;bc1=000000&amp;bg1=ffffff&amp;f=ifr\" style=\"width: 120px; height: 240px\" marginwidth=\"0\" marginheight=\"0\" frameborder=\"0\" scrolling=\"no\"><\/iframe>p&gt;\n<\/p>\n<p class=\"blogger-post-footer\">Book reviews for the business side of the technology industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lead generation for the Complex Sale. Brian J. Carroll. 2006. ISBN 0071458972. Thorough, well structured and totally usable. This book did not exist a year ago when we started developing our integrated sales and marketing program. What we have learned shows that Carroll is on the right track. He shows you how to develop a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,4],"tags":[],"_links":{"self":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/128"}],"collection":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/comments?post=128"}],"version-history":[{"count":0,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/128\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/media?parent=128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/categories?post=128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/tags?post=128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}