{"id":124,"date":"2006-05-02T13:31:00","date_gmt":"2006-05-02T20:31:00","guid":{"rendered":"http:\/\/www.regnordman.com\/2006\/05\/02\/the-giants-of-sales-tom-sant\/"},"modified":"2007-02-12T14:47:29","modified_gmt":"2007-02-12T22:47:29","slug":"the-giants-of-sales-tom-sant","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2006\/05\/02\/the-giants-of-sales-tom-sant\/","title":{"rendered":"The Giants of Sales. Tom Sant"},"content":{"rendered":"<p class=\"mobile-post\">The Giants of Sales. Tom Sant. 2006. ISBN 0814472915.  What Dale<br \/>\nCarnegie, John Patterson, Elmer Wheeler and Joe Girard  Can Teach You<br \/>\nAbout Real Sales Success.<\/p>\n<p class=\"mobile-post\">This book proves to me that there is nothing new, you just have not read<br \/>\nabout it yet!  If you are to read just one book on selling ever, this is<br \/>\nthe book.  It reports on Carnegie, Patterson (started NCR, trained<br \/>\nThomas Watson), Wheeler (Sell the Sizzle, not the Steak), Girard<br \/>\n(World&#8217;s Greatest Salesman).   Then Sant goes one better by analyzing<br \/>\nthe roots and concepts in the bulk of the selling processes that are<br \/>\naround today.  (I think he reads more sales books than me!)  This allows<br \/>\nthe reader to understand the similarities and differences in the various<br \/>\napproaches you will run into.  An easy almost gripping read, this is a<br \/>\nlibrary keeper.  Best sales book of the year (so far).<\/p>\n<p><iframe src=\"http:\/\/rcm-ca.amazon.ca\/e\/cm?t=wwwrocketbuil-20&amp;o=15&amp;p=8&amp;l=as1&amp;asins=0814472915&amp;fc1=000000&amp;IS2=1&amp;lt1=_blank&amp;lc1=0000ff&amp;bc1=000000&amp;bg1=ffffff&amp;f=ifr\" style=\"width: 120px; height: 240px\" marginwidth=\"0\" marginheight=\"0\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p class=\"blogger-post-footer\">Book reviews for the business side of the technology industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Giants of Sales. Tom Sant. 2006. ISBN 0814472915. What Dale Carnegie, John Patterson, Elmer Wheeler and Joe Girard Can Teach You About Real Sales Success. This book proves to me that there is nothing new, you just have not read about it yet! If you are to read just one book on selling ever, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/124"}],"collection":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/comments?post=124"}],"version-history":[{"count":0,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/124\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/media?parent=124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/categories?post=124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/tags?post=124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}