{"id":112,"date":"2005-07-18T10:45:00","date_gmt":"2005-07-18T17:45:00","guid":{"rendered":"http:\/\/www.regnordman.com\/2005\/07\/18\/the-dollarization-discipline-jeffrey-fox\/"},"modified":"2007-02-12T18:55:03","modified_gmt":"2007-02-13T02:55:03","slug":"the-dollarization-discipline-jeffrey-fox","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2005\/07\/18\/the-dollarization-discipline-jeffrey-fox\/","title":{"rendered":"The Dollarization Discipline. Jeffrey Fox"},"content":{"rendered":"<p class=\"mobile-post\">The Dollarization Discipline. Jeffrey Fox. 2004. ISBN 0471659509. I<br \/>\nfinally got to this one. Author of How to Become a Rainmaker , itself a<br \/>\nclassic, Fox has articulated the basics of relating the product benefits<br \/>\nto real dollar values for clients.  This method is very valuable at<br \/>\nsetting pricing, bringing customer value to the light, holding back<br \/>\nprice cutters, retaining margins and customers as well as obtaining<br \/>\nmainstream customers. Methods include what I call the PeopleSoft sell,<br \/>\nROI sell, value sell,and many others. It covers products and services.<br \/>\nThis is a sales tool that your marketing department will also find very<br \/>\nvaluable, in fact you will need their help to build this. One more step<br \/>\nin building up the science of sales and marketing.  IN running the<br \/>\npresent market readiness program ( go2 market strategies) we found a few<br \/>\nholes in the sales documentation area, this being one of them. If you<br \/>\nneed to be concerned about revenue, this is a book for your library.<br \/>\nEasy read, easy to understand, not trivial to do well.  Enjoy.  free<br \/>\ntreat for you &#8211; Short segments from Seth Godins Free Prize inside.<br \/>\nhttp:\/\/www.sethgodin.com\/bull\/downloads\/BullMarket.pdf\n<\/p>\n<p class=\"mobile-post\"> <iframe loading=\"lazy\" src=\"http:\/\/rcm-ca.amazon.ca\/e\/cm?t=wwwrocketbuil-20&amp;o=15&amp;p=8&amp;l=as1&amp;asins=0471659509&amp;fc1=000000&amp;=1&amp;lc1=0000ff&amp;bc1=000000&amp;lt1=_blank&amp;IS2=1&amp;f=ifr&amp;bg1=ffffff\" marginwidth=\"0\" marginheight=\"0\" frameborder=\"0\" height=\"240\" scrolling=\"no\" width=\"120\">&amp;lt;br \/&amp;gt; <\/iframe><\/p>\n<p class=\"blogger-post-footer\">Book reviews for the business side of the technology industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Dollarization Discipline. Jeffrey Fox. 2004. ISBN 0471659509. I finally got to this one. Author of How to Become a Rainmaker , itself a classic, Fox has articulated the basics of relating the product benefits to real dollar values for clients. This method is very valuable at setting pricing, bringing customer value to the light, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,8,4],"tags":[],"_links":{"self":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/112"}],"collection":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/comments?post=112"}],"version-history":[{"count":0,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/112\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/media?parent=112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/categories?post=112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/tags?post=112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}