{"id":1051,"date":"2009-03-19T07:19:35","date_gmt":"2009-03-19T15:19:35","guid":{"rendered":"http:\/\/www.regnordman.com\/?p=1051"},"modified":"2009-03-19T07:19:35","modified_gmt":"2009-03-19T15:19:35","slug":"buying-in-the-secret-dialogue-between-what-we-buy-and-who-we-are-rob-walker","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2009\/03\/19\/buying-in-the-secret-dialogue-between-what-we-buy-and-who-we-are-rob-walker\/","title":{"rendered":"Buying In. The secret dialogue between what we buy and who we are. Rob Walker"},"content":{"rendered":"
\n
\n
\n
\"The<\/a><\/dt>\n
Image via Wikipedia<\/a><\/dd>\n<\/dl>\n<\/div>\n<\/div>\n

Buying In. The secret dialogue between what we buy and who we are. Rob Walker<\/a>. 2008. ISBN 978\u00a0 Quite the author, he is able to link cool hunting, trend setting, media watching and even William Gibson<\/a> around branding today.\u00a0 If you want to really feel like an isolated fossil, some of the discussion of “famous” brands will age you.\u00a0 I saw some of what he is talking about on Lincoln Ave in Miami Beach. But I did not know what I was looking at!\u00a0 In discussions with a local artist I am learning just how true a story this book is telling.\u00a0 If you care about getting generational buy into your company or product, this book is required reading (just like No Logo<\/a> was) . Good airplane read, logical and well written ( well he is a NY Times<\/a> columnist)<\/p>\n

\"\"<\/a><\/p>\n

Related articles by Zemanta<\/h6>\n