{"id":1041,"date":"2009-03-13T14:56:01","date_gmt":"2009-03-13T22:56:01","guid":{"rendered":"http:\/\/www.regnordman.com\/?p=1041"},"modified":"2009-03-13T14:56:01","modified_gmt":"2009-03-13T22:56:01","slug":"mastering-the-hype-cycle-how-to-choose-the-right-innovation-at-the-right-time-jackie-fenn-mark-raskino","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2009\/03\/13\/mastering-the-hype-cycle-how-to-choose-the-right-innovation-at-the-right-time-jackie-fenn-mark-raskino\/","title":{"rendered":"Mastering the Hype Cycle. How to choose the right innovation at the right time. Jackie Fenn &#038; Mark Raskino"},"content":{"rendered":"<div class=\"zemanta-img\" style=\"margin: 1em; display: block;\">\n<div>\n<dl class=\"wp-caption alignleft\" style=\"width: 250px;\">\n<dt class=\"wp-caption-dt\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.flickr.com\/photos\/42769910@N00\/230518071');\"  href=\"http:\/\/www.flickr.com\/photos\/42769910@N00\/230518071\"><img loading=\"lazy\" decoding=\"async\" title=\"Hype Cycle 2006\" src=\"http:\/\/farm1.static.flickr.com\/66\/230518071_2cb022d892_m.jpg\" alt=\"Hype Cycle 2006\" width=\"240\" height=\"162\" \/><\/a><\/dt>\n<dd class=\"wp-caption-dd zemanta-img-attribution\" style=\"font-size: 0.8em;\">Image by <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.flickr.com\/photos\/42769910@N00\/230518071');\"  href=\"http:\/\/www.flickr.com\/photos\/42769910@N00\/230518071\">ChrisL_AK<\/a> via Flickr<\/dd>\n<\/dl>\n<\/div>\n<\/div>\n<p><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.amazon.com\/Mastering-Hype-Cycle-Innovation-Gartner\/dp\/1422121100%3FSubscriptionId%3D0G81C5DAZ03ZR9WH9X82%26tag%3Dwwwrocketbuil-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D1422121100');\" class=\"zem_slink\" title=\"Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time (Gartner)\" rel=\"amazon\"  href=\"http:\/\/www.amazon.com\/Mastering-Hype-Cycle-Innovation-Gartner\/dp\/1422121100%3FSubscriptionId%3D0G81C5DAZ03ZR9WH9X82%26tag%3Dwwwrocketbuil-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D1422121100\">Mastering the Hype Cycle<\/a>. <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/en.wikipedia.org\/wiki\/Image:Gartnerheadquarters.jpg');\" class=\"zem_olink\"  href=\"http:\/\/en.wikipedia.org\/wiki\/Image:Gartnerheadquarters.jpg\">How to choose the right innovation at the right time<\/a>. Jackie Fenn &amp; Mark Raskino. 2008. ISBN 9781422121108.\u00a0\u00a0 RocketBuilders has used the <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.gartner.com\/');\" class=\"zem_slink\" title=\"Gartner\" rel=\"homepage\"  href=\"http:\/\/www.gartner.com\/\">Gartner<\/a> <a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/en.wikipedia.org\/wiki\/Hype_cycle');\" class=\"zem_slink\" title=\"Hype cycle\" rel=\"wikipedia\"  href=\"http:\/\/en.wikipedia.org\/wiki\/Hype_cycle\">Hype Cycle<\/a> many times to analyze a technology and applications. Having this book brings all ehe Gartner experience and view points together. It is actually two books.\u00a0 The first half, is abook about recognizing the Hype Cycle and what technology builders and innovators can (should) learn from this.\u00a0 The second half is for companies that want to innovate but want to be sure to get started when the Cycle is working for them. Others could use the book to help save stalled innovation projects.\u00a0 \u00a0 I especially enjoyed the examples and overall pragmatic style (utility) of this book. Check it out more at the book website, www.gartner.com\/hypecycle.<\/p>\n<p><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.amazon.ca\/Mastering-Hype-Cycle-Choose-Innovation\/dp\/1422121100%3FSubscriptionId%3D02E5W5871AJF7PMMMS82%26tag%3Dws%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D1422121100');\"  href=\"http:\/\/www.amazon.ca\/Mastering-Hype-Cycle-Choose-Innovation\/dp\/1422121100%3FSubscriptionId%3D02E5W5871AJF7PMMMS82%26tag%3Dws%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D1422121100\"><img decoding=\"async\" src=\"http:\/\/ecx.images-amazon.com\/images\/I\/41fMgtMN%2BxL._SL160_.jpg\" alt=\"\" \/><\/a><\/p>\n<h6 class=\"zemanta-related-title\" style=\"font-size: 1em;\">Related articles by Zemanta<\/h6>\n<ul class=\"zemanta-article-ul\">\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/blog.futurelab.net\/2009\/01\/social_marketing_down_on_hype.html');\"  href=\"http:\/\/blog.futurelab.net\/2009\/01\/social_marketing_down_on_hype.html\">Social Marketing Down on Hype Cycle Graph<\/a> (futurelab.net)<\/li>\n<li class=\"zemanta-article-ul-li\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/www.problogger.net\/archives\/2009\/01\/20\/the-hype-cycle-and-niche-blogging-what-they-mean-to-you-in-2009\/');\"  href=\"http:\/\/www.problogger.net\/archives\/2009\/01\/20\/the-hype-cycle-and-niche-blogging-what-they-mean-to-you-in-2009\/\">The Hype Cycle and Niche Blogging &#8211; What They Mean to You in 2009<\/a> (problogger.net)<\/li>\n<\/ul>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><a onclick=\"javascript:pageTracker._trackPageview('\/outgoing\/reblog.zemanta.com\/zemified\/b1dd8487-6706-494b-bd89-04e6d1571564\/');\" class=\"zemanta-pixie-a\" title=\"Zemified by Zemanta\"  href=\"http:\/\/reblog.zemanta.com\/zemified\/b1dd8487-6706-494b-bd89-04e6d1571564\/\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: medium none; float: right;\" src=\"http:\/\/img.zemanta.com\/reblog_b.png?x-id=b1dd8487-6706-494b-bd89-04e6d1571564\" alt=\"Reblog this post [with Zemanta]\" \/><\/a><span class=\"zem-script more-related\"><script src=\"http:\/\/static.zemanta.com\/readside\/loader.js\" type=\"text\/javascript\"><\/script><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>RocketBuilders has used the Gartner Hype Cycle many times to analyze a technology and applications. Having this book brings all ehe Gartner experience and view points together. It is actually two books.  The first half, is abook about recognizing the Hype Cycle and what technology builders and innovators can (should) learn from this.  The second half is for companies that want to innovate but want to be sure to get started when the Cycle is working for them. Others could use the book to help save stalled innovation projects.    I especially enjoyed the examples and overall pragmatic style (utility) of this book. Check it out more at the book website, www.gartner.com\/hypecycle.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,9,1],"tags":[371,374,370,2777,372,184,212],"_links":{"self":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/1041"}],"collection":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/comments?post=1041"}],"version-history":[{"count":4,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/1041\/revisions"}],"predecessor-version":[{"id":1045,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/1041\/revisions\/1045"}],"wp:attachment":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/media?parent=1041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/categories?post=1041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/tags?post=1041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}