{"id":104,"date":"2006-02-07T17:30:00","date_gmt":"2006-02-08T01:30:00","guid":{"rendered":"http:\/\/www.regnordman.com\/2006\/02\/07\/let-my-people-go-surfing-yvon-chouinard\/"},"modified":"2007-02-12T15:02:44","modified_gmt":"2007-02-12T23:02:44","slug":"let-my-people-go-surfing-yvon-chouinard","status":"publish","type":"post","link":"https:\/\/www.regnordman.com\/2006\/02\/07\/let-my-people-go-surfing-yvon-chouinard\/","title":{"rendered":"Let My People Go Surfing. Yvon Chouinard."},"content":{"rendered":"

Let My People Go Surfing. Yvon Chouinard. The education of a reluctant
\nbusinessman. 2005. ISBN 1594200726. So if you ever
\nneeded reasons to buy Patagonia products you will get many from this
\nbook. How could such a successful and environmentally
\nconscious company evolve from one mans desire to build a better mountain
\nclimbing piton just for himself? It is a refreshing and “open komino”
\nkind of non business business book – perfect for a crowded noisy
\nairplane, but wait for the paperback. Easy reading but full of good
\ninsight on how the best business decision scan be made for the right
\ndecisions, and not a formulaic Roi model. Patagonia appears to get the
\nmost out of their folks and their clients reward them with handsome
\nproducts. Pure Geoffrey Moore triumph of core over context.<\/p>\n