Building a Story Brand. Clarify your message so customers will listen. Donald Miller. 2017. ISBN 978071803333. To quote the author, ” If you confuse you lose”. This is the ultimate book on using stories to build your business. One of my clients pointed this book out to me and I am so glad they did. I read it in one sitting but I know I will go back to it many times. Many of the problems I find in my coaching clients have to do with the basic weakness and lack of clarity in their stories they take to prospects. Miller covers this topic very thoroughly – in all facets of your business including internally. Well worth the read and should be on your desk for years.<\/p>\n","protected":false},"excerpt":{"rendered":"
To quote the author, ” If you confuse you lose”. This is the ultimate book on using stories to build your business. One of my clients pointed this book out to me and I am so glad they did. I read it in one sitting but I know I will go back to it many times. Many of the problems I find in my coaching clients have to do with the basic weakness and lack of clarity in their stories they take to prospects. Miller covers this topic very thoroughly – in all facets of your business including internally. Well worth the read and should be on your desk for years.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[60,32,2761],"_links":{"self":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/10000"}],"collection":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/comments?post=10000"}],"version-history":[{"count":1,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/10000\/revisions"}],"predecessor-version":[{"id":10001,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/posts\/10000\/revisions\/10001"}],"wp:attachment":[{"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/media?parent=10000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/categories?post=10000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.regnordman.com\/wp-json\/wp\/v2\/tags?post=10000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}