Exactly Shane- the others would not be using the keyword if it was not getting traction. And things will be worse for quite some time we predict for those companies who are in poor financial shape, or overly leveraged and not exactly precise with their sales and marketing.

After the dot-com crash I was doing seminars on the topic and had very little competition. When I did the first blog post on it in July 2008 there wasn’t much out there; fast forward to today and the somewhat generic topic is everywhere. I think the web has caused “thought leaders” to spend a lot of time reading each others mail so to speak. Finding or keeping the topic original for very long is hard.

With that said, the proof is in the web traffic. My most popular blog entries visited via Google are on “Selling in Turbulent Economic Times,” and I have had seminar bookings for 2009 from as far away as Chile on the topic. I’d rather speak about “Closing Bigger Deals,” or “Living our Values and Life Path,” but people want to hear about how to make it through this trough.

I wonder what the next “Me too” topic will be?

I agree Justin, respond to what people are saying, but add those few words that signify that you are different. Duct Tape Marketing continues to do well in this regard. Jill Konrath does not appear to.

I take questions on one of my blogs, many are worried about slow growth in their economy.

Yes, differentiation is necessary, and so is connecting with the conversation clients have in their mind. Of course, not everyone is suffering … so balance is key.

Sincerely,

Justin