Comments on: Internet Dough. Create a business internet strategy to make more dough. Don Philabaum. https://www.regnordman.com/2008/10/14/internet-dough-create-a-business-internet-strategy-to-make-more-dough-don-philabaum/ Noble Seekers in the World of Professional Sales Sun, 26 Oct 2008 01:55:58 +0000 hourly 1 https://wordpress.org/?v=6.5.2 By: John https://www.regnordman.com/2008/10/14/internet-dough-create-a-business-internet-strategy-to-make-more-dough-don-philabaum/comment-page-1/#comment-18626 Sun, 26 Oct 2008 01:55:58 +0000 http://www.regnordman.com/?p=800#comment-18626 Can’t say I have read the book but ROI is the holy grail of marketing that the internet promises to deliver. As former managing partner of an interactive marketing firm, I can say that tracking from the ad to the sale is something everyone wants to do. However, not everyone agrees on the methodology and I am not sure they ever while. It would be interesting to see how he proposes it should be done.

John
http://www.sbimonline.com

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