July 9th 2018

Account-Based marketing for dummies. Sangram Vajre

Account-Based Marketing for dummies. Sangram Vajre. 2016. ISBN 9781119224853.  I am always surprised how this series of books does the job. Well written clear and concise , it is useful to the  all levels of ABM knowledge as a first read.   IT may downplay how much work this method really is and the importance of the very early work to success later on.  What the author decries today is very true and without a material change of approach by sales and marketing the waste of dollars and effort with continue.  ABM is not new, (I used to call it Key Account Management)  but it  can be very effective with the tools and approaches we know about.


July 2nd 2018

A Practitioner’s Guide to Account Based Marketing. Bev Burgess & Dave Munn

A Practitioner’s Guide to Account Based Marketing. Bev Burgess & Dave Munn.  2017. ISBN 9780749479893.  A very thorough treatment on the topic.  It would be my go to book for anyone wanting a deeper dive.  The numerous case studies  are well written and illustrate the point. Perhaps it is a bit too much on the very large companies as now the tools are available for this methodology to be used effectively by smaller firms.  Supplement this book with the steady stream of blog posts  on the topic and you will be all set. IMHO ABM is the way to go to make best use of your sales and marketing resources.


June 11th 2018

Bossypants. Tina Fey

English: Tina Fey at the Union Square Barnes &...

Bossypants. Tina Fey 2011. ISBN 9780316175869.  A tongue in cheek, index finger in the air autobiography. Tina Fey is a comedy writer and comedian. This book “takes the mickey out” of just about everything in her life.  It would be  easy and fast to read, except you burst our laughing every page or so which slows you down.  You learn her approach to life , which is not like Sheryl Sandburgh’s.   Well worth the read, if not the cost of the book.

May 28th 2018

The Memoirs of Cleopatra. Margaret George.

Cleopatra (Elizabeth Taylor) confronts Julius ...

The Memoirs of Cleopatra. Margaret George. 1997. ISBN 978.312187453.  After a very thorough deep dive into history the author penned a fascinating historical novel into Cleopatra. In the authors notes she  points out the facts she turned up and where she had to fill in some gaps with logical extensions.  Even tough you know how the stories of herself, her family, Julius Caesar and Mark Anthony turn out the author really engages the reader in the day by day with moving scenes and poetic language.  All in all a well done effort.

May 21st 2018

When. The scientific secrets of perfect timing. Daniel Pink.

When. The scientific secrets of perfect timing. Daniel Pink. 2018. ISBN 9781925498189. A concise but wide ranging book.  The author is applying his guru skills to the impact of time on our lives.   From when to make better analytical decisions ( Most of us in the am) through to test scores, how naps work, and more  Pink does a great job in enlightening us to this topic.  We all have better times to start things, needed times for recess , and expected times that we will slump.  He wraps it up by demonstrating how difficult it is to teach an Ai about time. Good read – useful for a short air flight.

May 13th 2018

The Red Sparrow Trilogy. Jason Matthews

The -foot ( m) diameter granite CIA seal in th...

The Red Sparrow Trilogy. Jason Matthews 2013 – 2018.  Three titles in this;  Red Sparrow, Palace of Treason, and The Kremlin’s Candidate.  The story line follows the background,  recruitment and handling by  CIA operative Nathaniel Nash of Dominique Ergogan through her almost 20 years  in the Russian equivalent of the CIA.   You will never look at Putin’s statements the same way again nor those of his surrounding people. This could completely reset your views to the CIA and Russia etc.  The author and his wife worked for the CIA for many decades in many cities as well as Washington. I suspect that many of the characters in the stories reflect those they saw in real life.   This much rings true. Great tales which move right along.


April 30th 2018

Brave New World Revisited. Aldous Huxley

Aldous Huxley, Famous Last Words

Aldous Huxley, Famous Last Words (Photo credit: Wikipedia)

Brave New World Revisited. Aldous Huxley. 1958. ISBN 0795300166. Twenty-seven years after writing Brave New World , Huxley revisited his despairing view of the world trends and found that the downward spiral had accelerated. People were entranced by TV so that “amusing themselves to death” was trivializing history, politics and journalism.  Propaganda was replacing truth and repeating a lie often enough was a set policy. Demagogues and dictatorships were following his cookbook for control. Creation of short sound bites had replaced intelligent discourse.  A president was reduced to a TV personality . The pursuit of recreation had supplanted most of the non working life. The power elites were grabbing more of the wealth and control with the disparity tween top and the  rest widening.  What is telling is this was in 1958 and if he was alive today and saw the state of the US and other large countries he would not be surprised.  A thinking person should be quite taken with his prescience.  Every educated person should read this and Brave New World. An easy read but also disquieting.

April 23rd 2018

Amusing Ourselves to Death. Public discourse in the age of show business. Neil Postman


Ronald Reagan wearing cowboy hat at Rancho del...

Amusing Ourselves to Death. Public discourse in the age of show business. Neil Postman. 1985. ISBN 0140094385.  This book is over 30 years old – yet it reads as if it was talking about the US today.  Ronald Reagan said politics is like show business. Postman says it now is show business. Mcluhan  said the medium ( television) is the message -Postman says that television has redefined all messages.  The erosion of literacy, interest in history, journalism and intelligent discourse has been accelerated by the transformation of messages into entertaining small sound bytes. He exposes the various lacks of TV to do anything but serving the seeing public – not the learning public. ( To be fair he traces the erosion of learning back to the telegraph which created a flow of news from many other locations, news that to most of us we could not do any action in response to it, just absorb it) , He also draws much out of Huxley’s Brave New World – where learning is dulled by the pursuit of activities and entertainment so that the population is uninterested in anything but being entertained with holidays on soma. ( Huxley in Brave New World revisited speaks to the acceleration of this.

For any leader, educator or intelligent thinker this book is important to read.

April 16th 2018

Fools and Mortals. Bernard Cornwell

William Shakespeare by John Taylor

Fools and Mortals. Bernard Cornwell.  2017. ISBN  9780007504114.  Cornwell, a master of the historical fiction turns his hand to William Shakespeare. Told by his brother Richard we are led through the day to day life of playwright and player during the days of the fixed playhouses in the Elizabethan era. Mixed in is the power of the Puritans and town Councils ( Who both wanted to close the playhouses) . It was only due to the support of the monarchy and aristocracy that the theatres and playwrights grew to fame. The author does a very well in having the reader experience the daily grind of life at this time in a crowded, dirty London, replete with crime,  jealousies and feuds. As ever he is meticulous in his research so that you can expect the framework of his story to be rooted in fact. His historical notes are speak to that framework. Great read and holds your attention.

April 9th 2018

The Doomsday Machine. Daniel Ellsberg.


English: Daniel Ellsberg

The Doomsday Machine. Daniel Ellsberg. 2017. ISBN 9781608196746.  This may be the most terrifying non fiction book you may read.  Ellesberg ( He of the Pentagon Papers) was a long time RAND  nuclear war analyst. Along with the Pentagon papers, exposing the lying to the American public around the Vietnam War, he also retained  papers he worked on for many presidents about the lies and misrepresentations about the nuclear build up.  Japan was willing to surrender before Hiroshima due to the heavy firebombing the cities were being subjected to. Truman did not have to use the A bomb.  There was never a missile gap between US and Russia . The US had 100’s of missiles when the Russians had 4.  Once a missile, airplane or subs are sent out with a nuclear mission, it can not be recalled, as a deliberate military decision, since politicians may second guess.  Between Eisenhower and Kennedy the military industrial complex spent unneeded billions on nuclear buildups.  This continues today so that the overkill is still mind boggling. Worse yet is that in the unnecessarily manufactured race, both Russia and US have put in place Doomsday machines such that if one missile/bomb strikes Moscow or Washington it will trigger end of the world flash launches. Estimates of 500 million dead immediately, the Northern hemisphere is bombed and burning while the rest of the world dies off in 3- 6 months as nuclear winter kills all food and animal life. The smoke and ash from fires etc is driven high into the atmosphere and cuts off all sunlight rendering the earth uninhabitable for eons. So one madman can kill us all.  There can be no limited nuclear engagement.  It renders sleep difficult to consider this.