Selling Blue Elelphants. How to make great products that people want before they even know they want them.Moskowitz & Gofman
Selling Blue Elelphants. How to make great products that people want before they even know they want them.Moskowitz & Gofman. 2007. ISBN 0136136680. This is a very important book. It should finally put a bullet into money wasting focus groups. This is the applicationo of the scientific method to product development with a high tech web tool. Prodcys reange form consumer, hiugh tech, services, teh US President, stocks, competitive analysis - it is a very thorough treatment. The truth is people do not know what they prefer if they have not exerienced it. Previous work in this area promised bland and mediocre. These two marketing scientists have written a definitive work in this area.
From the cover it does show the following
- Discover “how the world works” in your market
- Reveal the hidden rules that define your next breakthrough product
- Create prototypes that answer the right questions, fast
- Get at the truths your customers don’t know how to tell you
- Use automated tools to streamline the entire process
- Streamline your research, and get actionable answers in just days
- Extend RDE value throughout the enterprise
- From messaging to corporate communications to investor behavior
It is an important book. But, it is tiresome to read. Each chapter starts out brilliantly and then it drops numbingly into the data. I would have put most of the data in appendices. If you can get through it the results you can bring to your firm that are worth it and save time and money.
Bookmark It:
My New Blog is Launched - regnordman.com - Rocket Builders Founding Partner
So I was told I banter a lot, I might as well capture it so it’s easier to digest. Voila, my Blog! it’s launched! tell me what you think? Neat Ajax voting system.
{democracy:2}
Bookmark It:
Category: Polls
-
Reg Nordman is a founder and Managing Partner for Rocket Builders. - Subscribe to Posts
- A Brief History
- Contact Me
- Customer Testimonials
- Google Reader Notes
- In the News
- Search Me and More
- Ready to Rocket 25
-
Feed on
Categories
- [+] Branding(22)
- Trout on Strategy,Capturing Mindshare, Conquering Markets.Jack Trout.
- Getting It Right The First Time. John Katsaros and Peter Christy
- The Marketing Playbook. Zagula and Tong. Best read on marketing all year
- Get Clients Now! C.J. Hayden
- The Dollarization Discipline. Jeffrey Fox
- Free Prize Inside. Seth Godin
- All Marketers Are Liars. Seth Godin
- Market Busters.Rita McGrath and Ian MacMillan
- Your Marketing Sucks. Mark Stevens. This is the most truthful book on marketing ever
- The Fall of Advertising & the Rise of PR. Ries and Ries
- Everybody Wins. Phil Harkins and Keith Hollihan.
- Blockbusters. Gary .S. Lynn, Richard R. Reilly, The five keys to developing great new products
- The Marketing Playbook. Zagula and Tong
- Focus. The Future of Your Company Depends on it. Al Ries.
- The New Rules of Marketing and PR. How to use news releases, blogs, podcasting, viral marekting & online media to reach buyers directly. Davdi Meerman Scott.
- How to destroy competitors’ business model. Web 2.0 style. Part 6 of 7
- Hidden in Plain Sight. How to find and execute your company's next big growth strategy. Erich Joachimsthaler
- Selling to Vito (The Very Important Top Officer) Antony Parinello
- Bang! Linda Thaler & Robin Koval
- Customer Satisfaction is Worthless. Customer Loyalty is Priceless. Jeffrey Gitomer
- Accidental Branding. How ordinary people built extraordinary brands. David Vinjamuri.
- groundswell. winning in a world transformed by social technologies. Charlene Li & Josh Bernoff
- [+] Communication(3)
- [+] Event(1)
- [+] Fiction(8)
- The Shockwave Rider. John Brunner
- All Tomorrow's Parties. William Gibson
- Pattern Recognition. William Gibson.
- Spook Country. William Gibson.
- Stand on Zanzibar. John Brunner
- Knights of Black & White and Standard of Honour. Books 1 and 2 of the Templar Trilogy. Jack Whyte.
- The Kite Runner. Khaled Hosseini
- Summer fiction: Times Eye (Arthur C. Clarke) and The Poe Shadow (Matthew Pearl)
- [+] Finance(14)
- The Only Sustainable Edge. John Hagel III and John Seeley Brown,The theory behind The World is Flat
- My Life as A Quant. Reflections on physics and Finance. Emmanuel Derman.
- The First Venture Capitalist. Udayan Gupta
- Start Late, Finish Rich. David Bach
- The Naked Investor. John Lawrence Reynolds.Why almost everybody but you gets rich on your RRSP
- The New Normal. Roger McNamee.
- Rich Dad - Poor Dad Robert T. Kiyosaki
- Revolutionary Wealth. How it will be created and how it will change our lives. Alvin and Heidi Toffler
- How to destroy competitors’ business model. Web 2.0 style. Part 7 of 7
- Ride the Wave. Sherry Cooper
- Cracking the Value Code. Boulton, Libert and Samek
- Living on the Fault Line. Geoffrey Moore et al
- Fooled by Randomness. The hidden role of chance in life and markets. Nassim Nicholas Taleb.
- The truth about wall street and government fraud. Gunther Karger
- [+] International(19)
- The Only Sustainable Edge. John Hagel III and John Seeley Brown,The theory behind The World is Flat
- Inevitable Surprises. Peter Schwartz
- The Power of Productivity. William W. Lewis
- The Fortune at the Bottom of the Pyramid. C.K. Prahalad
- A short history of nearly everything. Bill Bryson
- The World Is Flat. Thomas I. Freidman
- End of the Line. Barry C. Lynn
- The 86% Solution. Vijay Mahajan & Kamini Banga
- China Shakes the World. James Kynge
- The J Curve. Ian Bremmer
- Bangalore Tiger. Steve Hamm
- What the Bleep Do We Know? The Movie.
- Inside the Olympics. Dick Pound. A behind the scenes look, plotics, sandals and the glory
- Revolutionary Wealth. How it will be created and how it will change our lives. Alvin and Heidi Toffler
- How to destroy competitors’ business model. Web 2.0 style. Part 5 of 7
- Connected: 24 Hours in the Global Economy. Daniel Altman
- The Mind of the Strategist. The art of japanese business. 1982 Kenichi Ohmae.
- When a Crocodile Eats the Sun. A memoir of Africa. Peter Godwin
- Myself and Other More Important Matters . Charles Handy
- [+] Lead generation(26)
- Trout on Strategy,Capturing Mindshare, Conquering Markets.Jack Trout.
- Bag The Elephant. Steve Kaplin
- Guerilla Marketing for Consultants. Jay Conrad Levinson
- The Marketing Playbook. Zagula and Tong. Best read on marketing all year
- Selling is dEAD. Marc T. Miller & Jason M. Sinkovitz
- Geoffrey Hansen and Reg Nordman founded Rocket Bui...
- The Green Banana Papers. Chris Coleman
- The Irresistible Offer. Mark Joyner
- Knock Your Socks Off Prospecting. Miller & Zemke.
- All Marketers Are Liars. Seth Godin
- Duct Tape Marketing. The World's Most Practical Small Business Marketing Guide. John Jantsch
- How To Sell More In Less Time With No Rejection. Using Common Sense Telephone Techniques. Art Sobczak
- The New Rules of Marketing and PR. How to use news releases, blogs, podcasting, viral marekting & online media to reach buyers directly. Davdi Meerman Scott.
- How to destroy a competitors business model. Web 2.0 style. in seven parts
- Add-On Selling. How to squeeze every last ounce of sales potential from your calls. Jim Domanski
- How to destroy competitors’ business model. Web 2.0 style. Part 6 of 7
- Hidden in Plain Sight. How to find and execute your company's next big growth strategy. Erich Joachimsthaler
- Its Not Rocket Science. Mitchell Gooze
- The Secret to Selling More: It's Not Where You've Been Looking, If It Were, You'd Have Found It Already. Mitchell Gooze.
- Pyro Marketing. The four step strategy to ignite customer evangelists and keep them for life. Greg Stielstra
- The New Influencers. A marketers guide to the new social media. Paul Gillin
- Content as a weapon, knowing that clients find you first.
- 80% of Decision Makers read email on a PDA
- Presentation Zen. Simple ideas on presentation design and delivery. Garr Reynolds
- selling against the goal. How corporate sales professionals generate the leads they need. Kendra Lee
- groundswell. winning in a world transformed by social technologies. Charlene Li & Josh Bernoff
- [+] Leadership(91)
- LuckyMan. Michael J Fox
- The First Venture Capitalist. Udayan Gupta
- Icon. Steve Jobs. The Greatest Second Act in the History of Business.
- Let My People Go Surfing. Yvon Chouinard.
- Passionate & Profitable. Lior Arussy.
- A Business and Its Beliefs. Thomas J. Watson, Jr.
- The Tycoons. Charles R. Morris
- Leadership, Rudolph W. Giuliani.
- The Power of Nice. Thaler & Koval
- Are you a villian or superhero- results of my survey
- Success Built To Last. Porras, Emery & Thompson.
- Hardball.Geo. Stalk, Rob Lachenauer. Are you playing to play or playing to win?
- I am going Live tonite! Speaking to tomorrows leaders of industry
- AIESEC talk- BC chapter of tomorrows leaders
- The Five Dysfunctions of a Team. Patrick Lencioni.
- You Don't Have to Do It Alone. Axelrod et al.
- Bad Boy Ballmer. The Man who Rules Microsoft. Frederic Alan Maxwell.
- Alexanders the Great's Art of Strategy. Partha Bose.
- Building the Bridge as You Walk on It. Robt. E. Quinn.
- Strategy as Destiny. Robt A. Burgelman
- The Saint the Surfer and the CEO. Robin Sharma.
- The Slow Pace of Fast Change. Bhaskar Chakravorti
- Warfighting. The US Marine Corps Book of Strategy
- The Trusted Leader. Galford & Drapeau.
- Execution. Larry Bossidy & Ram Charan. The discipline of getting things done
- Purpose. The Starting Point of Great Companies. Nikos Mourkogiannis
- Maximium Influence. The 12 universal laws of power persuasion. Kurt W. Mortensen
- You've Got to be Believed to be Heard. Reach the first brain to communicate in business and in life. Bert Decker
- Soldier Statesman Peacemaker. Leadership Lessons from George C. Marshall. Jack Uldrich
- Jeff Bezos on Company culture (from Change or Die -Alan Deutschman)
- Change or Die. Alan Deutschman. The three keys to change at work and life.
- Why companies hire outside experts (part 1)
- Why companies hire outside experts (part 2 of 3)
- Why companies hire outside experts (part 3 of 3)
- The Jelly Effect. How to make your communication stick. Andy Bounds.
- The Innovative Leader. How to inspire your team and drive creativity. Paul Sloane.
- How to destroy a competitors business model. Web 2.0 style. in seven parts
- How to destroy competitors' business model. Web 2.0 style. Part 2 of 7
- How to destroy competitors’ business model. Web 2.0 style. Part 3 of 7
- How to destroy competitors’ business model. Web 2.0 style. Part 4 of 7
- No Yelling. The 9 secrets of Marine Corps leadership you must know to win in business. Wally Adamchik
- Your management sucks. Mark Stevens
- Social Intelligence. The new science of social relations. Daniel Goleman
- Inside Facebook. Life, Work, and Visions of Greatness. Karel M. Baloun.
- Coolhunting. Chasing down the next big thing. Peter Gloor & Scott Cooper
- the dip. A little book that teaches you when to quit (and when to stick). Seth Godin
- Pornified. How pornography is damaging our lives, our relationships, and our families. Pamela Paul
- Leading the Revolution.Gary Hamel. ISBN 1578511895.
- Shaping the Adaptive Organization. Wm Fulmer.
- Speed is Life . Bob Davis.
- Creative Destruction. Why companies that are built to last underperform the market- and how to successfully transform them. Richard Foster and Sarah Kaplan.
- The Mind of the Strategist. The art of japanese business. 1982 Kenichi Ohmae.
- Lords of the Rings. Vyv Simpson.
- Unfinished Business. Roger Douglas.
- The Trusted Advisor. David Maister
- Aligning the Stars. Jay W Lorsch & Thomas J. Tierney
- Practise What You Preach. David H. Maister
- Invisible Advantage. Jonathan Low/ Pam Cohen Kalafut
- The Strategy Machine. Building your business one idea at a time Larry Downes
- The Most Effective Organization in the United States. Robt. Watson
- BIll Gates by Robert Heller.
- Work 2.0. Bill Jensen
- The New New Thing. Michael Lewis.
- The Innovators Solution. Clayton Christensen
- The Great Game of Business. Jack Stack
- Warfighting. The US Marine Corps Book of Strategy
- The Art of the Long View. Peter Schwartz
- Word of Mouth Marketing. How smart companies get people talking. Andy Sernovitz
- Fooled by Randomness. The hidden role of chance in life and markets. Nassim Nicholas Taleb.
- New Ideas From Dead CEOs. Lasting lessons from the corner office. Todd G. Buchholz
- small is the new big. and 183 other riffs, rants and remarkable business ideas. Seth Godin
- Influence. The Psychology of Influence. Robert B. Cialdini
- Marketing Champions. Practical strategies for improving marketing's power, influence, and business impact. Young, Weiss, & Stewart
- What made Jack Welch Jack Welch. How ordinary people became extraordinary leaders. Stephen H. Baum & Dave Conti
- Motivating the "What's In It For Me?" Workforce. Manage across the generational divide and increase profits. Cam Marston.
- The Dream Manager. Matthew Kelly.
- Unstuck: A Tool for Yourself, Your Team, and Your World. Keith Yamashita & Sandra Spataro
- Strategy and the Fat Smoker. Doing what's obvious but not easy. David Maister.
- Customer Satisfaction is Worthless. Customer Loyalty is Priceless. Jeffrey Gitomer
- News from the trenches- The sales process starts before you think it does
- Starting Something. An entrepreneur's tale of control, confrontation and corporate culture. Wayne McVicker
- Remarkable Leadership. Unleashing your leadership potential one skill at a time.
- Is your company worthy enough to employ a headhunter ?
- Marketing Genius. Peter Fisk.
- The Art of Possibility. Transforming professional and personal life. Rosamund and Ben Zander
- Accidental Branding. How ordinary people built extraordinary brands. David Vinjamuri.
- 2011 Trendspotting for the Next Decade. Richard Laermer.
- Riches in Niches. How to make it big in a small market. Susan Friedmann
- The Innovators Guide to Growth. Putting Disruptive Innovation to Work. Scott Anthony, Mark Johnson, Joseph Sinfield, Elizabeth Altman
- Customer Loyalty Guaranteed. Create, Lead and Sustain Remarkable Customer Service. Chip R. Bell & John R. Patterson.
- The Halo Effect. ..and the Eight Other Business Delusions That Deceive Managers. Phil Rosenzweig
- [+] Lifeskills(64)
- LuckyMan. Michael J Fox
- Good Business. Mihaly Csikszentmihalyi
- The Attention-Deficit Workplace. Mitch Thrower.
- The Wisdom of Crowds. James Surowiecki
- A short history of nearly everything. Bill Bryson
- TurboCoach. Brian Tracey & Campbell Fraser.
- Why Bad Presentations Happen to Good Causes. Andy Goodman.
- The Creative Habit. Twyla Tharp
- Younger Next Year. Crowley & Lodge
- The Power of Nice. Thaler & Koval
- Fantastic Voyage. Live Long Enough to Live Forever. Ray Kurzweil & Terry Grossman
- The Naked Investor. John Lawrence Reynolds.Why almost everybody but you gets rich on your RRSP
- What the Bleep Do We Know? The Movie.
- Building the Bridge as You Walk on It. Robt. E. Quinn.
- Inside the Olympics. Dick Pound. A behind the scenes look, plotics, sandals and the glory
- Change management research Millers Bolt. Thomas Stirr.
- Rich Dad - Poor Dad Robert T. Kiyosaki
- The Saint the Surfer and the CEO. Robin Sharma.
- The Art of the Long View. Peter Schwarz
- 14 Reasons Corporate Speeches Don't Get the Job Done. Marian Woodahl
- The Tipping Point. Malcolm Gladwell. How little things make a difference
- Lunar New Years Greetings From Rocket Builders
- Maximium Influence. The 12 universal laws of power persuasion. Kurt W. Mortensen
- You've Got to be Believed to be Heard. Reach the first brain to communicate in business and in life. Bert Decker
- This time this Sunday I will heading to Matei Pointe, Fiji- Is it still raining in Vancouver?
- Change or Die. Alan Deutschman. The three keys to change at work and life.
- The 4-Hour Workweek. Escape 9-5,live anywhere, and join the new rich. Timothy Ferris
- Lifehacker. 88 tech tricks to turbocharge your day. Gina Trapini
- My Blog roll
- Covert Persuasion. Psychological tactics and tricks to win the game. Kevin Hogan
- The Innovative Leader. How to inspire your team and drive creativity. Paul Sloane.
- Bit Literacy. Productivity in the Age of Information and E-Mail overload. Mark Hurst
- No Yelling. The 9 secrets of Marine Corps leadership you must know to win in business. Wally Adamchik
- Social Intelligence. The new science of social relations. Daniel Goleman
- the dip. A little book that teaches you when to quit (and when to stick). Seth Godin
- Wining in Kelowna and getting benched in Naramata
- Pornified. How pornography is damaging our lives, our relationships, and our families. Pamela Paul
- The Tiger Woods Way, by John Andrisan.
- Golf and Business: A summary
- Steven Forth's book list
- Work 2.0. Bill Jensen
- Rich Dad - Poor Dad Robert T. Kiyosaki
- The Saint the Surfer and the CEO. Robin Sharma.
- They Don't Teach Corporate in College.A twenty-something's guide to the business world. Alexandra Levit
- What made Jack Welch Jack Welch. How ordinary people became extraordinary leaders. Stephen H. Baum & Dave Conti
- Motivating the "What's In It For Me?" Workforce. Manage across the generational divide and increase profits. Cam Marston.
- Fishing for Love on the Net. A guide for those searching for love. Myles Reed Jr.
- Customer Satisfaction is Worthless. Customer Loyalty is Priceless. Jeffrey Gitomer
- Negotiation Boot Camp. How to resolve conflict, satisfy customers, and make better deals. Ed Brodow
- Life's Secrets- There really aren't any, an anthology of excerpts of author Tim Connor. Guest Review - Brock Nordman
- Carpe Phonum. How to seize the phone, take action and call your prospects, even when you lack courage. Tammy Stanley
- Savvy Networking. 118 fast & effective tips for business success. Andea R. Nierenberg
- Fun with Food and Fermented Beverages. Ashley Walkley.
- Presentation Zen. Simple ideas on presentation design and delivery. Garr Reynolds
- The Complete Turtle Trader. The legend, the lessons, the results. Michael W. Covel.
- The Art of Possibility. Transforming professional and personal life. Rosamund and Ben Zander
- The Go-Giver. A little story about a powerful business idea. Bob Burg & John David Mann.
- Myself and Other More Important Matters . Charles Handy
- It's All Right Here. Life and affairs organizer. Mark Gavagan
- Sway. The irresistible pull of irrational behavior. Ori Brafman & Rom Brafman
- The Last Lecture. Randy Pausch.
- So how did you spend your weekend?
- 8 To Be Great. The 8 traits that lead to great success. Richard St. John
- [+] Management(134)
- Everything I needed to know about business...I Learned From A Canadian.
- Made in America. Sam Walton & John Huey
- Who Says Elephants Can't Dance. Louis. V. Gerstner.
- Inevitable Surprises. Peter Schwartz
- Freakonomics. Steven D. Levitt and Stephen J. Dubner
- Good Business. Mihaly Csikszentmihalyi
- Client at the Core. Aquila & Marcus
- The Attention-Deficit Workplace. Mitch Thrower.
- Geoffrey Hansen and Reg Nordman founded Rocket Bui...
- Dealing with Darwin. Geoffrey Moore
- Let My People Go Surfing. Yvon Chouinard.
- Market Busters.Rita McGrath and Ian MacMillan
- The World Is Flat. Thomas I. Freidman
- 10 Rules for Strategic Innovators. Vijay Govindarajan & Chris Trimble.
- Passionate & Profitable. Lior Arussy.
- Managing Customers as Investments. Gupta & Lehmann.
- Blueprint to a Billion. David G. Thomson
- Direct From Dell. Michael Dell
- The Long Tail. Chris Anderson
- A Business and Its Beliefs. Thomas J. Watson, Jr.
- Selling Air. Dan Herchenroether
- House of Lies. Martin Kihn
- The Tycoons. Charles R. Morris
- Winning. Jack Welch.
- The Wal-Mart Effect. Charles Fishman
- Mavericks at Work. Wm. Taylor & Polly LaBarre.
- The Likeability Factor. Tim Sanders
- Wikinomics. Don Tapscott & Antony Williams.
- Hardball.Geo. Stalk, Rob Lachenauer. Are you playing to play or playing to win?
- Venture.Jeff Cox. Cox co-wrote The Goal and Zapp!
- Double Digit Growth. Michael Treacy
- Why Smart Executives Fail. Sydney Finkelstein. And what you can learn from their mistakes
- Everybody Wins. Phil Harkins and Keith Hollihan.
- The New Normal. Roger McNamee.
- Everything I Know About Business I Learned from Monopoly. Alan Axelrod.
- Business the Rupert Murdoch Way. Stuart Crainer.
- Bad Boy Ballmer. The Man who Rules Microsoft. Frederic Alan Maxwell.
- Microsoft. First Generation. Cheryl Tsang.
- The Professional Service Firm 50. Tom Peters.
- Seeing What's Next. Clayton Christensen
- The Art of the Start. Guy Kawasaki.
- Change management research Millers Bolt. Thomas Stirr.
- The Goal. Eli Goldratt
- The New Market Leaders. Fred Wiersema. Who's winning and how in the battle for customers
- The Art of the Long View. Peter Schwarz
- The Slow Pace of Fast Change. Bhaskar Chakravorti
- A Stake in the Outcome. Jack Stack
- Warfighting. The US Marine Corps Book of Strategy
- Guts! Kevin and Jackie Freiberg.
- The Great Game of Business. Jack Stack.
- Silicon Follies. Thomas Scoville. A dot comedy
- Inside Intuit. Suzanne Taylor, Kathy Schroeder.
- The Trusted Leader. Galford & Drapeau.
- Execution. Larry Bossidy & Ram Charan. The discipline of getting things done
- The Tipping Point. Malcolm Gladwell. How little things make a difference
- The Innovators Solution , Clayton Christensen
- The Power of Corporate Kinetics. Fradette and Michaud
- The Leaky Funnel. Hugh MacFarlane. A diamond from Australia
- David Maister Podcast. What kind of provider are you?
- My Blog roll
- Why companies hire outside experts (part 1)
- Why companies hire outside experts (part 2 of 3)
- Why companies hire outside experts (part 3 of 3)
- The three things a CEO can do to help Sales. Tips from a CEO
- Revolutionary Wealth. How it will be created and how it will change our lives. Alvin and Heidi Toffler
- The Jelly Effect. How to make your communication stick. Andy Bounds.
- The Innovative Leader. How to inspire your team and drive creativity. Paul Sloane.
- How to destroy a competitors business model. Web 2.0 style. in seven parts
- How to destroy competitors' business model. Web 2.0 style. Part 1
- How to destroy competitors' business model. Web 2.0 style. Part 2 of 7
- How to destroy competitors’ business model. Web 2.0 style. Part 3 of 7
- How to destroy competitors’ business model. Web 2.0 style. Part 4 of 7
- How to destroy competitors’ business model. Web 2.0 style. Part 5 of 7
- Bit Literacy. Productivity in the Age of Information and E-Mail overload. Mark Hurst
- How to destroy competitors’ business model. Web 2.0 style. Questions
- Your management sucks. Mark Stevens
- Social Intelligence. The new science of social relations. Daniel Goleman
- Inside Facebook. Life, Work, and Visions of Greatness. Karel M. Baloun.
- Coolhunting. Chasing down the next big thing. Peter Gloor & Scott Cooper
- Connected: 24 Hours in the Global Economy. Daniel Altman
- Leading the Revolution.Gary Hamel. ISBN 1578511895.
- Shaping the Adaptive Organization. Wm Fulmer.
- Creative Destruction. Why companies that are built to last underperform the market- and how to successfully transform them. Richard Foster and Sarah Kaplan.
- The Trusted Advisor. David Maister
- Aligning the Stars. Jay W Lorsch & Thomas J. Tierney
- Practise What You Preach. David H. Maister
- Invisible Advantage. Jonathan Low/ Pam Cohen Kalafut
- The Strategy Machine. Building your business one idea at a time Larry Downes
- Cracking the Value Code. Boulton, Libert and Samek
- The Chasm Companion. Paul Wieffels
- Living on the Fault Line. Geoffrey Moore et al
- Alliance Advantage. Yves L Doz and Gary Hamel
- The Most Effective Organization in the United States. Robt. Watson
- BIll Gates by Robert Heller.
- Survival is Not Enough. Seth Godin. ISBN 074323387.
- The Collaborative Enterprise. Campbell and Goold
- Work 2.0. Bill Jensen
- The New New Thing. Michael Lewis.
- Clients for Life: Evolving from an Expert-For-Hire to an Extraordinary Adviser. Jagdish Sheth & Andrew Sobel.
- The Power of Corporate Kinetics. Fradette and Michaud.
- The Innovators Solution. Clayton Christensen
- The Great Game of Business. Jack Stack
- Making Rain. Andrew Sobel
- A Stake in the Outcome. Jack Stack
- Warfighting. The US Marine Corps Book of Strategy
- The Art of the Long View. Peter Schwartz
- Business Writers to watch and read.
- Fooled by Randomness. The hidden role of chance in life and markets. Nassim Nicholas Taleb.
- Truth. The new rules for marketing in a skeptical world. Lynn Upshaw
- the myths of innovation. Scott Berkun
- The Ultimate Sales Machine. Turbocharge your business with relentless focus on 12 key strategies. Chet Holmes
- They Don't Teach Corporate in College.A twenty-something's guide to the business world. Alexandra Levit
- What made Jack Welch Jack Welch. How ordinary people became extraordinary leaders. Stephen H. Baum & Dave Conti
- Motivating the "What's In It For Me?" Workforce. Manage across the generational divide and increase profits. Cam Marston.
- The Dream Manager. Matthew Kelly.
- Customers for Life.
- Unstuck: A Tool for Yourself, Your Team, and Your World. Keith Yamashita & Sandra Spataro
- Strategy and the Fat Smoker. Doing what's obvious but not easy. David Maister.
- Everybody Lies. Dr. Greg House (Hugh Laurie) 2005
- Sales wants more opportunities to close, not more leads.
- What's up with No and the Millenia Generation?
- Negotiation Boot Camp. How to resolve conflict, satisfy customers, and make better deals. Ed Brodow
- They just don't make sales(guys/girls) like they used to.
- Good to Great and the software business
- Hermanisms. Axioms for business & life. John L. Herman Jr.
- Is this a trend?
- Remarkable Leadership. Unleashing your leadership potential one skill at a time.
- Marketing Genius. Peter Fisk.
- What do top performing graduates want out of companies these days? Well, its not more money.
- Rain Making. 2nd Ed. Attract New Clients No Matter What Your Field. Ford Harding.
- Topgrading for Sales. World-class methods to Interview, Hire, and Coach Top Sales Representatives. Bradford D. Smart & Greg Alexander
- Is your company worthy enough to employ a headhunter ?
- The Best Service is No Service. Bill Price and David Jaffee, a guest post by David Greer
- The Halo Effect. ..and the Eight Other Business Delusions That Deceive Managers. Phil Rosenzweig
- [+] Marketing(113)
- Trout on Strategy,Capturing Mindshare, Conquering Markets.Jack Trout.
- Getting It Right The First Time. John Katsaros and Peter Christy
- Secrets of Power Persuasion for Salespeople. Roger Dawson
- Bag The Elephant. Steve Kaplin
- Guerilla Marketing for Consultants. Jay Conrad Levinson
- The Marketing Playbook. Zagula and Tong. Best read on marketing all year
- Icon. Steve Jobs. The Greatest Second Act in the History of Business.
- Lets Get Real or Lets Not Play. The Demise of 20th Century Selling &
- Selling is dEAD. Marc T. Miller & Jason M. Sinkovitz
- Geoffrey Hansen and Reg Nordman founded Rocket Bui...
- [+] Branding(22)