Archive for the 'Communication' Category

Mindware. Tools for smart thinking. Richard E. Nisbett

Smart People Mindware. Tools for smart thinking. Richard E. Nisbett.  2015 ISBN 9780385680998.  A thoroughly useful book for today’s flood of “information”.  From simple tools from statistics, logic (East and West) to study and experimental results,  and economics Nisbett allows you to really understand how to make sense of what is coming down the pipe at you.  Plus you will be better  able to resist the daily misinformation spewed by the FOX network.  Should be required reading for all high school seniors.

Thomas Nast. Political cartoonist. Lynda Pflueger.

English: Thomas H. Nast, Photograped by Sarony...

Thomas Nast. Political cartoonist. Lynda Pflueger. 2014. ISBN  The life of a very influential cartoonist during the time of Tammany Hall, President Grant and many others. Thomas Nast was extremely popular and influential in his day. As most people could not read, cartoons made a huge impact. I learned that he rally stood his ground on principles to create a better place and rid public life of the corrupt influences endemic in his times.  AN east quick read, It is non the less informative and illustrative of the times.  I think  democracies still need people like Nast to point out the human foibles as fewer people read for substance and mostly get drowned in information.  Hopefully there are people like Nast able to work in countries like China, Myanamar, Saudi Arabia, Iran and Iraq as well as the US.

Don’t Be Such a Scientist. Talking substance in an age of style

Cover of "Don't Be Such a Scientist: Talk...

Don’t Be Such a Scientist. Talking substance in an age of style. Randy Olsen. 2009. ISBN  The author, a PhD in marine biology , left his professorship after 20 years to learn to be a filmmaker. In doing so he discovered the gulf between what scientists did wrto communication and what the public needed in order to understand science. Unfortunately, there are very few Carl Sagans. If you are analytical and literal minded you might enjoy this book as you experience the vast gulf between story and science.  This book is very important as the antiscience , gut feeling decisions are being made by what you would expect to be educated people .   Its an easy read that does the job quite well.

 

How to Be a Rockstar WordPress Designer. Chris Garrett & Leo Babauta.

Leo Babauta

How to Be a Rockstar WordPress Designer. Chris Garrett & Leo Babauta.  2008.   A soup to nuts guide for those freelancers who wish to develop their own WordPress themes as well as how to use WordPress in a multitude of ways ( eg RSS aggregator, Music site, Design gallery, Podcasting , Social Network, Job Board, Video portal, Twitter clone, News aggregator, magazine site, and more.  For the serious web developer who wishes to really dig into the tool.

10 Rules of Writing. Elmore Leonard

English: Elmore Leonard, Miami Book Fair Inter...

10 Rules of Writing. Elmore Leonard.  2007.  A very short book by a prolific US writer of American cowboys, crime fighters and numerous others  He is as  terse as Hemingway and yet his points are useful for whatever fiction you write, long or short story

Destress To Success. Solving stress and winning big in relationships, wealth and life itself. Leo Willcocks.

English: Flowchart for problem solving.

Destress To Success. Solving stress and winning big in relationships, wealth and life itself. Leo Willcocks. 2013.  This book surprised me. It was well written, clear with a delightful non judgmental tone to it. I thoroughly enjoyed it  to the point that I read it in two sittings. The author is able to take any example and make a very clear learning point out of it.

Lately I am measuring authors how much depth they bring to the topic,  how clearly they articulate their points and the applicability to real issues.  I am just tired of convoluted prose that in the end makes me feel stupid.

This book is a real star and one I highly recommend.  Its useful in your personal and professional life.  I just wish I had read it 35 years ago.  Great for a 3 hr plane ride – read it twice – ire also on the return trip.

Made in America. An informal history of the english language in the United States. Bill Bryson

English: Bill Bryson in 2005. Bill Bryson Amer...

Made in America. An informal history of the english language in the United States. Bill Bryson. 1994/2001. ISBN 0380713810.  A funny yet very insightful book as only Bryson can  write it. Well researched with copious annotations this is book for historians, writers,  political scientists and students of all ages.  I learned so much from this book such as

  • The Pilgims were incredibly stupid  and unprepared for their settling of America
  • American angst over public sex, visual and written owes much to the Puritan influence
  • Current ideas about political correctness are seriously flawed.
  • Many Americanisms came from England – but the Brits could no longer recognize them.
  • America is an incredibly funny and diverse place.

Have ago if you can find this book (Its on Amazon) , it is well worth the read.

Insight Selling. Surprising Research on what sales winners do differently. Mike Schutz & John Doerr

sale

Insight Selling. Surprising Research on what sales winners do differently. Mike Schultz & John Doerr. 2014 . From the experts at RAIN Selling comes a book that is timely, current and essential. It is the result of asking a simple question. “In a world were some sellers are successful and many are not, what do the successful ones do better? ” The genius lay in who the questions were directed to?  Not sellers but the buyers. Not surprisingly, the answers can differ from many of the “sales books” previously written by successful sales people .  This puts  Shultz and Doerr againin the forefront of effective sales thinking and training. Reading this immediately after Jill Konrath‘s “Agile Selling ‘ and Linda Richardson’s “Changing the Sales Conversation” made this a perfect trifecta of innovative sales books.  Its simple – Sales leader sell insight  into the buyers business. The sales conversation and the sales person are often the deal maker , not the product.  Buyers appreciate salespeople who:

  1. Educate me with new ideas and perspectives
  2. Collaborate with me
  3. Persuade me we would achieve results
  4. Listened to me
  5. Understood my needs
  6. Helped me avoid potential pitfalls
  7. Crafted a compelling solution
  8. Depicted purchasing process accurately
  9. Connected with me personally
  10. Overall value from company is superior to other options.

This is a book for sales leaders and high performing sales people to buy read and take to heart.  No pages are wasted so this makes a good coast to coast air flight read

The New Rules of Lead Generation. Proven strategies to maximize marketing roi. David T. Scott

Tigre Market 2

The New Rules of Lead Generation. Proven strategies to maximize marketing roi. David T. Scott. 2013. ISBN 9780814432617.  The author is certainly very experienced in this role and topic.   His point of view is measurement and so he gives a great baseline education for applying measurement to the suite of marketing tools available.   He says this book is for companies that have whole teams to execute on sales and marketing and I tend to agree.  Most small companies  are really resource constrained.   That said, his first five chapters are some of the best setup for any marketing team I have found so far. He brings a refreshing and pragmatic view to how sales and marketing should work together.   He has a little something for everyone on these chapters and the ideas work.  In his ending chapters he talks about some good tools, however this is the only flaw in the book as time is not kind to this type of example as some of the tools discussed are no longer available.  I enjoyed how he differentiates between the high value  marketing generated leads and lesser value sales generated leads.  Good cross country air flight read – Easy to read style as well.

Million Dollar Launch. How to kickstart a successful consulting practice in 90 days.Alan Weiss.

English: Consulting the guidebook - At Sennen ...

Million Dollar Launch. How to kick start a successful consulting practice in 90 days.Alan Weiss. 2014. ISBN 9780071826341,. Years ago Alan wrote Million Dollar Consulting , which along with David Maister‘s books really helped me in launching our consulting practise.   This book is the result of years of consulting and seminars after the success of his first book. I found it delightful as always and chock full of pragmatic immediately useful advice. Even though I had reread Million Dollar Consulting 4th edition in 2009,  this book gave me a few more ideas in going forward.  If you are self- employed – this book is required reading.

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