Archive for the 'Communication' Category

groundswell. winning in a world transformed by social technologies. Charlene Li & Josh Bernoff

groundswell. winning in a world transformed by social technologies. Charlene Li & Josh Bernoff. 2008. ISBN 9781422125007. This is the seminal book on using social networking tools today. Forrester and these two authors have done the rest of us a terrific favour by putting this book (and blog http://blogs.forrester.com/charleneli/) together. This goes well beyond detailing how the tools are used by major companies, by closing the loop on how best to implement, with lessons learned and some of the red flags illustrated. It is on one book a blueprint of change I loved two comments - Your brand is whatever your customers say it is ( Its not about you) and Caterina Fake’s description of the “culture of generosity” (Ie why people add and edit content for free). I really enjoyed it and could not put the book down!

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The Back of the Napkin. Solving problems and selling ideas with pictures. Dan Roam

The Back of the Napkin. Solving problems and selling ideas with pictures. Dan Roam. 2008. ISBN 9781591841999

This a terrific complement to Presentation Zen . Roam tells you exactly how to use an empirical, tried and works-in-the-trenches approach to illustration and solving problems (Unpeeling the onion and then building something very powerful ) He then shows that there is scientific evidence on how we see and process info that follows the same models his solution uses. Lesson learned, following my reading on creating more insightful and powerful presentations he also adds the nugget that showing and telling are two different worlds. After you have created the very insightful image, it is important to build it in front of the audience using a thoughtful order. Thus, they can discover it too. This book would be great as a consultants handbook on clear communication. If need to communicate clearly, get this book. It is clear, well written and follows his use of images to also lead you to understanding.

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Presentation Zen. Simple ideas on presentation design and delivery. Garr Reynolds

Presentation Zen. Simple ideas on presentation design and delivery. Garr Reynolds. 2008. ISBN 9780321525659. This picks up from Turfte’s “Beautiful Evidence” book and more so. If you give presentations at all you need this book. It is so far the best book on Powerpoint (Keynote) I have read. The ideas are not just talked about, you walk through how to do it with plenty of before and after pictures. A very graphical and stunning book. If you have ever felt that your audience was just not getting your message, or you understand why Steve Jobs out presents Bill Gates, or you appreciate the Guy Kawasaki style, then this is the book for you. Buy it, read and use it and do not lend it!

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