Maximum Success With LinkedIn. Dan Sherman. 2013. ISBN 9780071812337. LinkedIn is always evolving and it must be difficult to keep up. One thing I do is monitor Dan Sherman’s writing as he works as hard as anyone to stay on top of lInkedin and help you monetize it. I learned some new ways for amping up the SEO of your profile as well as the TopLinked groups which exist so you can really add to your contact lists. Well organized and easy to read this is a book for the beginner to the advanced user.
- LIVE @ 9 pm ET with Dan Sherman, Author of Maximum Success with LinkedIn, NewVoiceofRadio.com (newvoiceofradio.com)
- What Recruiters Want To See On Your LinkedIn Profile (businessinsider.com)
- 5 Tips For Using LinkedIn (business2community.com)
- B2B Lead Generation on LinkedIn (business2community.com)
Start-up CEO’s Marketing Manual. Guy Smith,. 2012. ISBN 9780983240730. Guy has an excellent blog http://www.siliconstrat.com/blog/, from which Rocket Builders has pulled many gems over the years. Our good friend, David Greer, alerted us that Guy had published this book. This is the real thing folks. There is not a wasted word or diagram in it. The book’s realistic market is just about any CEO we have every worked with. Guy clears away the confusion and lets the CEO in on what he/she really needs to know about marketing , and how to see if his dept is getting him where he needs to be. A short book, clearly written, you can read it on a 2 hr plane ride – but you should re read it on the way back and each year as well. This is an essential part of a CEOs’ toolkit.
- 5 Marketing Metrics that Matter to Your CEO (hubspot.com)
- Inside Intuit: How A Software Kingpin Is Remaking Itself For Mobile & Services (readwriteweb.com)
Inside Apple. How America’s most advanced- and secretive – company really works. Adam Lashinsky. 2012. ISBN 9781455512171. (e-book). Unlike the recent Steve Jobs bio, this is a fact filled book on the company and the players (as well as Steve Jobs) that should be on every Apple shareholder and traders reading list. The author is a long time Fortune reporter ( a magazine that Steve Jobs often favored with information over others). You will learn more about the inner workings, strengths and above all the culture of Apple. As a journalist, Lashinsky writes clear concise copy making the book a good read. He succeeds in helping pull back the veil in this company. Highly recommended.
- Former Apple employee questions author Adam Lashinsky (tuaw.com)
- Steve Jobs and Apple, an interview with Adam Lashinsky at LinkedIn’s inDay [Video] (winextra.com)
- ‘Inside Apple’ author Adam Lashinsky discusses Apple secret-keeping and corporate life [video 50 mins] (9to5mac.com)
- ‘Inside Apple’ author Adam Lashinsky says Apple is antithesis of Google, talks post-Jobs culture (9to5mac.com)
- Inside Apple: one of the most secretive organisations in the world (telegraph.co.uk)
- Apple’s secrecy extends to fake projects for new, ‘untrusted’ employees (examiner.com)
- Why Apple Keeps New Hires in the Dark (news.dice.com)
- Pulling Back Apple’s Magic Curtain: Fortune’s Lashinsky Talks About New Book (Video) (allthingsd.com)
- The Apple Hiring Model – Let Them Work On Fake Products Till We Can Trust Them [Video] (thetechnologycafe.com)
The Now Revolution. 7 Shifts to make your business faster, smarter, and more social. Jay Baer & Amber Naslund.
The Now Revolution. 7 Shifts to make your business faster, smarter, and more social. Jay Baer & Amber Naslund. 2011. ISBN 9780470923276. This book has been sitting waiting for me to get to it and I am glad I finally did. It is a mix of an analysis of what the world is like now plus some serious do it now tips. Some key takeaways:
- The transition from 50 to 100 employees has big impacts on holding onto the company culture
- If your company is not already “social” in its culture you will have a reduced chance of success in the social media space.
- There are quickly changing requirements for the talent you need in your company, what worked before will not work now in your hiring process.
- You need an army to use social media – starting with a heavy emphasis on customer service, and empowering many many employees to contribute to your social media initiatives.
- You need to use a new telephone to listen for buyer, customer, competitor and employee “keywords” .
- How you respond to this challenge and how you measure results requires some serious analysis – its not something you hand off to an intern.
Very cool use of QR/ tagging codes in the book, making it more interactive. Check it out at nowrevolutionbook.com. As ever, some of the Microsoft stuff does not play nice with Android, ie when they send you to a document and not a webpage.
- We are Wayfarers: Amber Naslund Rocks the Keynote Stage at BWELA 2011 (blogworld.com)
- Radian6 Invests in Customer Success Program, Professional Services and Social Strategy; Appoints Two Key Executives (prweb.com)
- Wayfarers: Leading the Change to Social Business (prwarrior.typepad.com)
- I Don’t Want to Read Another Book About Social Media (blisspr.com)
The End of Business as Usual. Brian Solis. 2012. ISBN 9781118171561. This is the epitome of a very current marketing academic book that is eminently practical. This does not make it an easy read because Brian is concise and direct in his analysis and expects the reader to do some work as well. The book is full of aha moments, and my Kindle highlights are legion. This is the book for you if you are a current practicing marketer and or academic. I especially appreciated that Brian was able to skillfully weave the entire marketing skill set into all aspects of the company. If you want to learn and earn in this space, you will need to read this book. Full disclosure- I bought this book and it is on all my Kindles. Check out his terrific blog http://www.briansolis.com/
- Book Review: The End of Business As Usual by @BrianSolis (deirdrebreakenridge.com)
- Read The End of Business as Usual for Social Media Insights, Research and Trends (smallbiztrends.com)
- Book Review: The End of Business As Usual: Rewire the Way You Work in the Consumer Revolution by Brain Solis (blogcritics.org)
- Scott Meis: The State of the Blogosphere 2011 | Social Media Today (socialmediatoday.com)
- 3 Steps to Understanding Buying Behavior (serve4impact.com)
- Brian Solis: “The End of Business Usual” (coydavidson.wordpress.com)
- McKinsey January 2012 Newsletter – The next industrial revolution (serve4impact.com)
The Power Formula for LinkedIn Success. Wayne Breitbarth. 2011. ISBN 9781608320936. This is a true how to do book, with enough why attached that the reader can understand the power of this tool. A comment I picked up on was: ignoring LinkedIn now is like 10 years ago ignoring email. There is only one way to learn to find out how useful it can be. He splits the book in two, first making yourself easy to find ( fill in a proper profile) and then how to find and approach others on LinkedIn. Every person in any business can make good use of this book. Buy it, read it and use it. Well written and a quick read.
- How To Formulate an Effective LinkedIn Strategy (tosachamber.org)
- Strategies for LinkedIn Success for Small Businesses in Ventureneer Webinar (prweb.com)
- Belden To Do LinkedIn Presentation for Spalding University Alumni (prweb.com)
- LinkedIn to Offer Marketers More Value via ‘Follow Company’ Feature (hubspot.com)
- Pleasant Hill Chamber to Host Social Media – LinkedIn Business Building Workshop August 10 (prweb.com)
- L4B 5: 6 More Ways to Power Lead Generation via LinkedIn (blogs4bytes.wordpress.com)
- How to Get More Leads With LinkedIn By Using My Simple Learn, Lurk and Link Strategy (customerthink.com)
- How Many LinkedIn Connections Should I Have (edenchanges.wordpress.com)
- L4B 6: 7 Step Approach to Generate Leads via LinkedIn (blogs4bytes.wordpress.com)
- Do the Work! Overcome resistance and get out of your own way. Steven Pressfield. (regnordman.com)
The Marketing High Ground. The essential playbook for B2B marketing practitioners everywhere. J. Michael Gospe Jr.
The Marketing High Ground. The essential playbook for B2B marketing practitioners everywhere. J. Michael Gospe Jr. 2011. ISBN 9781456439804. I really liked this book, reading it in one sitting. He was an engineer, but unlike me instead of turning to sales, he went into marketing of high tech. And the man can write! You will recognize the players/politics of the tech world with his clear grasp of the industry reality. I thought my partner, Geoffrey Hansen could have written this book as Gospe looks at the world with a very good grasp of process. (This is likely due to his grounding at HP and Sun ) His experience allows him to simply and clarify marketing to its essence. This makes this a very useful book to help any marketer grab the high ground earning more respect from his colleagues. The beginner through to the master marketer can learn much from this book. He also lays out common frustrations and traces them back to the source. His approach is customer based, using that knowledge for segmentation, positioning and creating personas. He provides a step by step process for doing this. I especially appreciated his sage advice for young marketers to not get sidetracked by fads ( e.g. social marketing) and neglect the basics. Buy it, read it and keep it close. His website is http://marketinghighground.wordpress.com
- 33% of B2B Marketers Don’t Measure Marketing ROI [Data] (hubspot.com)
- How to Market to People Not Like You. Know it or blow it rules for reaching diverse customers. Kelly McDonald (regnordman.com)
- How Are B2B Marketers Optimising Their Funnel? (from MarketingSherpa) (customerthink.com)
The Secrets of Word of Mouth Marketing. How to trigger exponential sales through runaway word of mouth. George Silverman.
The Secrets of Word of Mouth Marketing. 2nd ed. How to trigger exponential sales through runaway word of mouth. George Silverman.2011. ISBN 9780814416686. This book is full of extremely current material applicable to content marketing. Silverman “invented” WoM marketing and has been at it longer than anyone. His idea of impact is to shorten buying decision times.
He has the stories and ideas to prove it. Some tidbits:
- In a believability ranking ( from 1 -21) , a statement from a trusted adviser ranked 1, whereas a company president giving an sales infomercial, ranked 18.
- Make your message simple – so its easy to deliver
- Make the client decisions easy
- Use real people and real stories
- How easy is your referral system?
- Customer service is part of marketing
- Are you creating raving fans?
- When in doubt ask , what would Google or Apple do?
This is a must buy for any marketer. Its your step by step guide to success.
- Use Case Studies to Increase Word-of-Mouth Marketing (hubspot.com)
- Facebook Offers Advertisers Word of Mouth On Steroids (adrants.com)
- 82% of conversations affecting your word of mouth reputation are face-to-face (kevin.lexblog.com)
- Understanding the ROI of Customer Evangelism (hubspot.com)
- 5 Do’s and 5 Don’ts of Effective Word of Mouth Marketing (socialtimes.com)
- Think with Google: “Word of Mouth” study shows Google directly informs 146 million brand conversations a day (adwords.blogspot.com)
- Word of Mouth Marketing for Restaurants (gourmetmarketing.net)
- 5 Strategies to Maximize Word of Mouth Marketing (blogs.sitepoint.com)
Killing Giants. 10 strategies to topple the Goliath in your industry. Stephen Denny. 2011. ISBN 9781591843832. The author has put down 33 first hand stories ( Eg Vibram barefoot runners, Dunking Donuts taste test, Jetblue) organized under ten different strategies. This is a book that should be in hands of every small business owner or small division owner. The stories are compelling, recognizable and very well organized (The author has a strategy for that as well) Smaller companies should be more nimble and market responsive than the giants. Great line that I extracted, over time incumbent companies grow to resemble their markets ( like owners look like their dogs) . Large companies acquire habits that smaller firms can get around and find opportunities. Good read and well put together.
- Guerrilla marketing can be like warfare (theglobeandmail.com)
- Killing Giants is a Way of Doing (and a Book) (conversationagent.com)
- How to Take on a Giant (ducttapemarketing.com)
- Viva the underdog! (drewsmarketingminute.com)
- How to Build a Speed Culture for Your Business [Infodoodle] (mpdailyfix.com)
- Valeria Maltoni: How Barnes & Noble’s Nook Just Shifted the Playing Field: a Giant Killer In The Making? (stephendenny.com)
- Killing Giants, a video review (jeffesposito.com)
Launch. How to quickly propel your business beyond the competition. Michael Stelzner. #content marketing
Launch. How to quickly propel your business beyond the competition. Michael Stelzner. 2011. ISBN 9781118027233. Wow.
So much packed into a reasonable read.
- How Stelzner built and drove to incredible success two completely different web businesses. White papers (http://www.stelzner.com/copy-HowTo-whitepapers.php) and social media (socialmediaexaminer.com ) From that comes online events, research papers, books and deep valuable content.
- More than a how to do it, he also shows you why things work, the details on how to build great content, and simple progressive methods to grow any business, and when to turn down the volume.
- Case studies, examples of best practice and personal experiences are threaded through this book.
- Plus he refers to lots of other great content you can use to grow your expertise and success.
If you market or sell anything- this is the book on todays methods. Its educational, thoughtful and inspirational. He is a good writer, so its a fine read.
I rate this a must buy.
- How Content Can Fuel Your Rocket Ship & Launch Your Business to New Heights w/ Michael Stelzner [@InboundNow #25] (hubspot.com)
- Coming June 6th, 2011 – “LAUNCH” by Michael Stelzner (laurindanyintro.wordpress.com)
- 7 Reasons Your Blog Isn’t Growing (hubspot.com)
- Longer Experience With Social Media Turns Into More Time Spent And The Result Is, Well… RESULTS. (she-conomy.com)
- Rest In Peace Marketing: I Never Really Liked You Anyway (briansolis.com)
- 6 Ways to Grow Your Business With Content (vmenterprises.wordpress.com)
- Small Business News: Small Biz Social Media Guide (businessinsider.com)
- Small Businesses Benefit Most From Social Media, Study Reveals (e1evation.com)
- How to make a video go viral [video] (holykaw.alltop.com)