Archive for the 'Technology Industry' Category

New Dark Age. Technology and the End of the Future. James Bridle.

New Dark Age. Technology and the End of the Future. James Bridle. 2019. ISBN 139781786635488. The author is a British technology artist and commentator. His thesis is that the more information, data, networks and visibility we have , the less the society acts on it.  Whether it is declining scientific rigor, populist journalism, conspiracy theories, Creepy YouTube videos directed at children, NSA type spying worldwide, fake news, disinformation he feels that technology is not a panacea to ills that plague us.  Each chapter is an unique topic and could stand alone.  Its dystopian , dark  and filled with foreboding.  Yet I felt that his point of view was worthwhile and illustrative of valid points. I recommend this book to educators, parents and educated people as a counterpoint to populism.

Washington Black. Esi Edugyan.

Washington Black. Esi Edugyan. 2018. ISBN 9781847659972.  The author traces the life of a young Negro slave in the Bahamas and his  brutal life as well as travels with a young master. The slave , Washington Black has a talent for drawing and finds himself in many difficult and interesting situations as he follows ( and tracks down)  his young master to the US, Arctic, Maritime, London, Amsterdam,  and eventually Morocco.  The tough life and his love is illustrated and he does not get beaten down. My only question is that there is no real ending.  Still the book is compelling reading

Trillion Dollar Coach . The leadership playbook from silicon valley’s Bill Campbell. Eric Schmidt. Jonathan Rosenberg. Alan Eagle.

Trillion Dollar Coach . The leadership playbook from silicon valley’s Bill Campbell. Eric Schmidt. Jonathan Rosenberg. Alan Eagle.  2019. ISBN 9780062839268. A very timely book. Its a book that should be the basis of  every leadership seminar and a well read reference on all leader’s bookshelves.  As sports coaches ourselves, my partners and I see the applicability of high performance sports coaching to technology companies. Whether if its in a non profit board community committee or a business, these “lessons’ are applicable and very useful.  This book is deserving of the kudos it has been receiving.  I enjoyed it so much I read it in two session and intend to reread it often.

Better Selling Through Storytelling. The essential roadmap to becoming a revenue rockstar. John Livesay

Better Selling Through Storytelling. The essential roadmap to becoming a revenue rockstar. John Livesay. 2019. ISBN 9781642793734.  Called the Pitch Whisper, the author does lay out a smart method for making pitches and presentations. This fits very neatly into ABM and Value Selling methodologies, by reminding the reader to focus on value (impact) to the audience. Its not we but you.  Good case studies and relevant quotes, plus a very readable text makes this a valuable adding to your sales tool-belt.  A read it in one go – its that concise and good.

the four. The hidden DNA of Amazon, Apple, Facebook, Google. Scott Galloway.

the four. The hidden DNA of Amazon, Apple, Facebook, Google. Scott Galloway. 2017. ISBN 9780735213661. The author has been around the tech block ,  building and selling companies ( with some failures too), consulting and teaching  This is one of the clearer analysis of what is driving the growth of these four companies, where it is going ( has gone) and what might the future bring, not always good.  The book will bring no joy to the fanboys of these particular companies ( Or will they, when facing ideas/facts that dispute their beliefs cause them to double down?). However if you wish to be enlightened/learn about the major “winners” in the tech world, you should read this book   Concise, well written and organized ( well until the very end when the author goes into ideas of what you could/might do) I stuck with the book in about two sittings.

Valley of Genius. An uncensored history of silicon valley as told by the hackers, founders and freaks who made it boom. Adam Fisher

Valley of Genius. An uncensored history of silicon valley as told by the hackers, founders and freaks who made it boom. Adam Fisher. 2018.  ISBN 9781455559022.  This is my most recent thirty years experienced in the PC technology industry in just about one book. From the magazines we read, through the video games, music, authors, PCs, events and all the stuff around the industry  this author does a terrific job of packing much of  it in.  The format draws you through as the discussion is led by quotes and conversations with exactly these hackers, freaks and founders. I found this very hard to put down as it fills in gaps as well helps explain where many of these people came from, what they did, are doing and went.  If you are at all curious as to how this whole industry grew to where it is, read this book.  Great for a cross country flight.

Astrophysics for People in a Hurry. Neil DeGrasse Tyson

Astrophysics for People in a Hurry. Neil DeGrasse Tyson. 2017. ISBN 9780393609394.  Having never read Tyson before I was more than pleasantly surprised at his readable and friendly approach to this subject. You may or may not feel a bit overwhelmed with the flurry of new words ( or just recognizable names) used to give this brief overview, but stay with it and all will be revealed ( using part of the Bible).  I appreciate his humility and humanity that becomes evident in this book. It has whetted my appetite for more of his work.

Norse Mythology. Neil Gaiman.

Norse Mythology. Neil Gaiman. 2016.   Gaiman takes a break from writing very innovative otherworldly novels to put down his learning about Norse mythology.  He weaves the stories into a logical sequence which then becomes another story. I found this mythology very interesting and compelling. At times you will recognize part of the creation stories which are found in most religions.  And you may just get some insight into the past and future stories found in the Marvel comics universe.

The Inevitable. Understanding the 12 technological forces that will shape our future. Kevin Kelly

The Inevitable. Understanding the 12 technological forces that will shape our future. Kevin Kelly. 2016. ISBN 9780525428084.  Kelly was an original editor of Wired and witnessed all the recent technology gains ( and losses) . He takes his experience, skepticism, and clarity of vision and puts it all here in this book. Very readable, believable and I feel that most of what he predicts will come true. Since 2016 already I see the trending along his ideas. Anyone who wonders what is coming or has seen lots of what has come to be will enjoy this book from one of the better technology writers of our time.

Crossing the Chasm. 3rd edition. Geoffrey Moore.

Crossing the Chasm. 3rd edition. Geoffrey Moore.   2014. ISBN 9780062292988.  We read the first edition (1991) when it came out and found it bang on and helpful.  It was time to reread it and the 3rd Edition reflects the work  Moore has done  ( and written about) with high tech companies in the last 25 years.  I was particularly interested in the subtle insights he gives wrto sales and marketing  jobs and personnel while moving along his time line. This reflects what we have learned about the types of people you need during the transition from Innovators/Visionaries ( Chasm)  through to mid majority ( The Tornado).  It is very useful for HR as well.  If you have not read it – and are in any way in a high tech company – do so immediately. If its been awhile since you read it – its well worth the reread. It remains a concise book to company success and although an easy read , it is full of deep insights.