Archive for the 'Technology Industry' Category

One Perfect Pitch. How to sell your idea, your product, your business and yourself. Marie Perruchet.

Silicon Valley

One Perfect Pitch. How to sell your idea, your product, your business and yourself. Marie Perruchet. 2016. ISBN  9780071837590. The author was a french journalist who ended up in Silicon Valley helping entrepreneurs at 500 Startups make better pitches. She knew that the key to success was to create stories that did the job, quickly and clearly. ( Can you see why I like to read books by journalists?) After years of this  she created her company , OnePerfectPitch and wrote this book.  It is a one stop read for how to tell the story you need to tell to an audience that is likely attention deficit.  I found it immediately useful and it continued that utility all through the book.  Good compelling read that is easy to digest and use. If you speak to more than a  few people in your life, you need this book.

How to Bullet Proof Your LinkedIn Profile. 10 security issues to avoid. Patrick X. Gallagher

Nederlands: Linked In icon

How to Bullet Proof Your LinkedIn Profile. 10 security issues to avoid. Patrick X. Gallagher. 2017.  A short but excellent ebook on something I should have been considering.   If you follow his guides, you will have gone a long way toward bumping up your LinkedIn security.  His piece on how to tell that the profile asking to connect is fake is a real gem.  If you use LinkedIn this is  a must read.

Illuminate. Nancy Duarte & Patti Sanchez

Twelve (Patti Smith album)

Illuminate. Nancy Duarte & Patti Sanchez. 2016. ISBN 9781101980163.   The sub head says,  Ignite change through speeches, stories, ceremonies, and symbols.   This is a book for change agents, almost a blueprint for change.   Liberally sprinkled with recognizable examples the text is logically organized.  The impetus for the book was a serious reorg that Duarte had to undergo when her business really took off.  Likened to changing jet engines in mid air, Duarte carried it off.  This is a book that you need t read end to end.

Confessions of a Pricing Man. How price affects everything. Hermann Simon

World map showing countries by nominal GDP per...

Confessions of a Pricing Man. How price affects everything. Hermann Simon. 2015. ISBN 9783319203997.  I follow pricing literature quite closely.  Each book has its value, but many times it can drop rather quickly into the weeds of economic theory.  This author is not afraid of complexity, but her does know how to create value for the reader.   Pricing discipline for profit does drive everything and it is always wiser to maintain profit over volume.  The analyses he presents with the multiple real world examples ( and you will likely recognize most of them)  builds a very readable book in a genre that too often is not known for readability.   Again I am struck by the contrast between firms understanding  that they need to deliver value to a customer to stabilize/grow their profits, yet in North  America it is all about commission sales based on volume, not profits.   Every CEO, CFO and Sales manager should read this book.

Competing Against Luck: The story of innovation and customer choice. Clayton M Christensen, Taddy Hall, Karen Dillon, & David S. Duncan.

Photo I took in Rochester, Minnesota 2005-12-3...

Competing Against Luck: The story of innovation and customer choice.  Clayton M Christensen, Taddy Hall, Karen Dillon, & David S. Duncan. .2016. ISBN  9780062435637.   As ever any book from Christensen is a delight to read. This one fleshes out the concept of a Job to Be Done as the driving force behind successful innovation.  Many successful and  innovative companies start out with a clear focus on the users job to be done and they are wildly successful. Later as this focus gets muddied by all the reams of data coming from the marketplace, many companies lose their way.   Using experience gained from the numerous companies they  have worked with over the years, the authors clearly show how the successful companies like Amazon, Intuit, The Khan Academy ,  The Mayo Clinic and others continue to stay focused on their North Star.  I recommend this book to anyone in a position of leadership to read, ponder , reread and implement.

A Truck Full Of Money. Tracey Kidder.

Soul of a New Machine

A Truck Full Of Money.  One man’s quest to recover from great success. Tracey Kidder. 2016.  ISBN 9780399589553.  I read Kidders seminal book , The Soul of a New Machine when I was first selling computer hardware.  It was a book that changed and then reinforced my outlook to these wonderful machines.  This  book takes a look at the career of Paul English – who co created Kayak and then struck big time money.  With his easy to read, cogent style, Kidder makes this into a novel that pulls you along English’s career track.  You will come away, knowing much more about the challengers and pull of programming/software engineering and the mindset of these very creative often difficult folks.  I recommend this book to anyone in the software industry today as well as those contemplating a career in it.

Innovation Tools. The most successful techniques to innovate cheaply and effectively. Evan Shellshear.

English: Open Innovation Model of the book

Innovation Tools. The most successful techniques to innovate cheaply and effectively.  Evan Shellshear.  2016.   Very current and well researched, this is a valuable book on Innovation tools from a thoughtful Aussie. Also there are numerous tools and guides on his website innovationtoolsbook.com.  The author has really wrapped up the bulk of innovation trends and momentum in this recent book. His case studies are bang on and directly applicable.  I suggest this is the book for any organization thinking and working on whole scale innovation.

Strictly Mobile. How the largest man-made platform in history is changing our world. Kevin Talbot ed.

English: New Mobile Cell Phone Technology

Strictly Mobile. How the largest man-made platform in history is changing our world. Kevin Talbot ed.  2016. ISBN 9781619614307. I like this type of anthologies. The author has collected the thoughts on leaders in the use of mobile technology on the future of what will be used.  Many thoughts are presented on AI,  medicine, education, autonomous self driving cars, robots, the moon/space travel, payments,  VR, AI/robotic  interactions enough that you will have your eyes opened on uses to today and in the immediate future.  Something for everybody in these short essays.

 

Beyond the Sales Process. 12 Proven Strategies for a Customer- Driven World. Stve Anderson & Dave Stein

English: Porter Generic Strategies

Beyond the Sales Process. 12 Proven Strategies for a Customer- Driven World.  Steve Anderson & Dave Stein.  2016.   ISBn 081443715X.  Another excellent Amacom  sales book. This book continues the current thoughts on selling value for high performance sales. Anyone from the field will recognize that this is just a much better way of doing things.   These authors show you how to spend the time in Discovery, Diagnosis, Design and Deliver they then go on to help you execute and sell the follow on value.  They have 12 Strategies on how to make this work.  I appreciate the practical and achievable steps they point out.  So once you finish Mastering  the Complex Sale – this is the next book to cement and extend your learning.  Essential for all top performers and Sales Managers.

30-Second Quantum Theory. The 50 most important thought provoking quantum concepts. Brian Clegg ed.

Classical and quantum fields and particles (sp...

30-Second Quantum Theory. The 50 most  important thought provoking quantum concepts. Brian Clegg ed.2014. ISBN 9781552679050. I was lent this by a friend, Brian,  and  I am so glad he did. It takes the Brits to be able to clearly write about what could be a complex subject(s).   I tried reading it each evening, with some success  but found that it truly hung together if I just sat down one Saturday and read it front to back.  My engineering school  during the late ’60s and early 70s gave me  an “education” on these topics, but I did not really “learn it” .  The strength of this book is to give you just enough glossary to understand a section (There are 7 sections) . to lay out each building block of theory in a section and if there is areal world example – quickly show you.  The final sections really flow as more and more applications come forward.  These reinforce what up to then seemed just theories into real products we use every day.  As an aside The Nazi persecution of Jewish scientists worked to their fleeing to the US , which gave their physics program such a boost.  But, the xenophobia of the MacCarthy era in the US drove much of the talent elsewhere away from the US.   Its a lesson we should learn from.