Archive for December, 2020

Channel Force. A modern methodology for channel revenue growth. Craig H. Booth

Channel Force. A modern methodology for channel revenue growth. Craig H. Booth. 2020. 9781734891553.

A recent book on the issues surrounding Channel Sales. Written with a technology company in mind, the solutions suggested applying to any channel sales. The organization of the book is very logical and it allows the reader to build up a comprehensive model for their channel sales.  I appreciated the depth of thought put into this book.  This is helpful when you build your program but also you will learn the root of your channel problems and then be able to troubleshoot.  IMHO many, most channel problems are self-created through errors in the original set up and inattention.  It is difficult and painful to fix but needed to improve your revenue picture. This book will help, but the reader has to pay attention and work through the whole process, there are no short cuts. But once you understand the logic,  the work you need to do is easy to  see