August 23rd 2020

Serve,Lead, Succeed! How servant leaders are reaching breakthrough sales. Max Cates

Serve,Lead, Succeed! How servant leaders are reaching breakthrough sales. Max Cates. 2020. ISBN 978-1-64718-615-9. I have a lot of time for books by this author.  This is the third book of his I reviewed and as ever, he is right on the front edge of sales leadership writing.  With the COVID pandemic I am working with many companies who are having a real struggle in this different marketplace.  WFH puts a traditional top down sales model out the window.   You need sales reps to be more independent, assertive and confident enough to take ownership of their success. I like the servant leadership model (Simon Sinak) and have been using it in our sales consulting practice.  Max’s book now gives me something to give to the sales leaders so they can recognize themselves and see how this approach will help them.  I really took my time with this book as it deserves a thoughtful read.  Could be a nominee for sales book of the year.   Buy it, read it and read it again.

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