July 21st 2020

How Design Makes the World. Scott Berkun.

How Design Makes the World. Scott Berkun. 2020.  A journey into design literacy

The author poses  four powerful questions for us:

1. What are you trying to improve?
2. Who are you trying to improve it for?
3. How do you ensure you are successful?
4. Who might be hurt by your work, now or in the future?

In explaining design and the world around us he makes very telling and simple arguments.

What to ask of things you see around you:

What were they trying to improve?
Who were they trying to improve it for?
How successful were they?
What hidden constraints could explain its weaknesses?
Who were the powerful people who made these decisions?
Who paid for it?
Did people come first, or a technology, or an organization?
What message is the style sending to you? Who is included
or excluded from participating?
What systems is this design a part of?
Where in the natural world, or in another culture, might
there be a better solution for this problem?
Does this design create flow or conflict
What new problems does this design create if it’s
What are you going to do about all of this? (If in doubt,
start a conversation.)


Very useful book to anyone who designs and builds.

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