September 23rd 2019

the four. The hidden DNA of Amazon, Apple, Facebook, Google. Scott Galloway.

the four. The hidden DNA of Amazon, Apple, Facebook, Google. Scott Galloway. 2017. ISBN 9780735213661. The author has been around the tech block ,  building and selling companies ( with some failures too), consulting and teaching  This is one of the clearer analysis of what is driving the growth of these four companies, where it is going ( has gone) and what might the future bring, not always good.  The book will bring no joy to the fanboys of these particular companies ( Or will they, when facing ideas/facts that dispute their beliefs cause them to double down?). However if you wish to be enlightened/learn about the major “winners” in the tech world, you should read this book   Concise, well written and organized ( well until the very end when the author goes into ideas of what you could/might do) I stuck with the book in about two sittings.

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