January 8th 2018

Finding My Virginity. The new Autobiography. Richard Branson.

English: Sir Richard Branson at the eTalk Fest...

Finding My Virginity. The new autobiography. Richard Branson. 2017.  ISBN 9780735219434.  Well,  you could not find a more elaborate showman than Branson and he certainly has no issues with tooting his own horn ( Now for the second time) .  That said he is also a master of the story so each chapter is an unique and compelling story. the copy is fresh , insightful (perhaps a tad self seeking) . Today’s leader would learn much from Branson’s breezy leadership style.  While staying in Australia I chatted to relatives who were among the early Virgin Blue employees and they could not say enough good things about the man and his leadership team.  The breadth of his efforts is astonishing, from telecom through to health and space. In one story Branson makes a very good argument for the moving of drug and addiction/treatment  from being a criminal to a health problem. We saw this working well in Portugal which has decriminalized all drug and addiction issues.  Each chapter/story pulls you forward through this substantial book until nothing he does could surprise you.  So I advise reading the book.

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