January 30th 2017
Predictable Prospecting. How to increase your B2B sales pipeline. Marylou Tyler & Jeremy Donovan. 2016. ISBN 9781259835643.
A most fitting adjunct/companion to Aaron Ross ‘s an Marylou Tylers Predictable Revenue book This is easily the most thorough/useful book on lead generation I have read. It’s definitely in the running for sales book of the year. Using broard steps of Target, Engage and Optimize the authors teach you how to get the most out of your SDRs in order to drive bottom line revenue to your company. Everything they talk about is achievable, tested and valuable. Every CEO and Sales manager needs this book on their reading list and desk library.
- revenue disruption. Game changing sales and marketing strategies to accelerate growth. Phil Fernandez.
- Predictable Revenue, Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com Aaron Ross & Marylou Tyler.
- Lead generation for the Complex Sale. Brian J. Carroll
- The Truth About Leads. Revealing little-known secrets that focus your lead-generation efforts, align your sales and marketing organizations and drive revenue. Dan McDade.
- The New Rules of Lead Generation. Proven strategies to maximize marketing roi. David T. Scott