Archive for March, 2015

Value Proposition Design. How to create products and services customers want. Osterwalder, Pigneur, Bernarda & Smith

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Value Proposition Design. How to create products and services customers want.  Osterwalder, Pigneur, Bernarda & Smith. 2014. ISBN 9781118968055. A textbook, workbook and piece of graphic art all in one.   In our practise we help companies discover their value proposition and it is quite a bit of hard work for them.  This is a thorough look at the process with a terrific front end explanation as to why this is so important.   the book is a significant contribution to the field.  It should be required reading for all technology companies ( and more) . Clearly written , but you will need a lot of thinking time as you work through this process.