February 21st 2014

Neuro-Sell. How neuroscience can power your sales success. Simon Hazeldine.

English: A drawing of the brain of a dogfish s...

Neuro-Sell. How neuroscience can power your sales success. Simon Hazeldine. 2014. ISBN 9780749469214.  At first glance this book may appear to be another take on Selling Styles Theory . However take another look as it is much more than that. In one volume written specifically for sales teams you find a concise description and application of today’s relevant research on the brain and how to be brain friendly in your approach. . It would not take much to apply this material to marketing as well. I read this in a rapid time as it seemed to be replaying what we have been finding in the marketplace for the last few years. Some of what he says seems self evident and some seems common sense and some so new you will read the sections twice.  I do not see how any sales person today could ignore this book, unless he/she wishes to be an also ran in the market.  Buy it, read it, apply it and do it again.  Great for a cross country flight and my compliments to the easy reading brain friendly style!

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