Archive for February, 2014

Predictable Revenue, Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com Aaron Ross & Marylou Tyler.

Predictable Revenue.  Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com Aaron Ross & Marylou Tyler. 013. ISBN 978-0-9843802-1-3.  A short ( 40 pp)  but powerful book that does deliver on its title.   The author is a fan of outbound marketing and sales  but not cold calling. His techniques can work for your company – but you have to deserve to be on the call.  One of the better books of this year.

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Neuro-Sell. How neuroscience can power your sales success. Simon Hazeldine.

English: A drawing of the brain of a dogfish s...

Neuro-Sell. How neuroscience can power your sales success. Simon Hazeldine. 2014. ISBN 9780749469214.  At first glance this book may appear to be another take on Selling Styles Theory . However take another look as it is much more than that. In one volume written specifically for sales teams you find a concise description and application of today’s relevant research on the brain and how to be brain friendly in your approach. . It would not take much to apply this material to marketing as well. I read this in a rapid time as it seemed to be replaying what we have been finding in the marketplace for the last few years. Some of what he says seems self evident and some seems common sense and some so new you will read the sections twice.  I do not see how any sales person today could ignore this book, unless he/she wishes to be an also ran in the market.  Buy it, read it, apply it and do it again.  Great for a cross country flight and my compliments to the easy reading brain friendly style!

The Bully Pulpit. Theodore Roosevelt, Howard Taft and the Golden Age of Journalism. Doris Kearns Goodwin.

 

The Bully Pulpit. Theodore Roosevelt, Howard Taft  and the Golden Age of Journalism. Doris Kearns Goodwin. 2013.  ISBN 978-1416547860.  A very thorough book  I kept thinking of just putting it aside, but there was always something that the author offered which caused me to turn the page.  Teddy Roosevelt was quite an admirable figure and despite the “press” Taft shows himself as quite a hard worker also for the purpose of nation building and progressive issues in the US.  Anyone thinking of being an American president would be advised to read this book and it is too bad that Obama did not have it in front of him before he first took office.   If you decide to take this read on, it is well worth it and you will learn much about our neighbors to the South.

 

Maximize Your Social. A one-stop guide to building a social media strategy for marketing and business success. Neil Schaffer

A social network diagram

Maximize Your Social. A one-stop guide to building a social media strategy for marketing and business success. Neil Schaffer. 2013. ISBN 9781118651186. I have been following Neil’s writings since the early days of social media and he never disappoints.  I am calling this the state of the art book on social media . Its practical and thorough, with a good strategic focus. He takes you deep into how to make the best use of the tools and then how to organize yourself and your company on getting the work done well.Its a book for the beginner through to the polished professional – you will all get something valuable from it. At Rocket Builders we advocate a unified voice to all your communication traditional through to social. Neil has a very clear explanation on how to do that.  He surprised me with his chapter on G+, its the 2nd largest social network , but it goes way beyond that with its implications on SEO.  I spent an hour re-jigging my corporate and  personal g+ sites and I am just getting going, following his ideas.  As well he makes a compelling argument about expanding our use of YouTube,   it is the second largest search engine.  y eyes were opened wrto Instagram since the no of mobile content consumers continues to grow rapidly. Several of his points are echoing what was said in the Connected book.  This is a valuable book for any business person, plus it is a pleasure to read it.

The 9 1/2 Principles of Innovative Service. Chip R.Bell.

Books

The 9 1/2 Principles of Innovative Service. Chip R.Bell. 2013.ISBN 9781608102471. I am a Chip Bell fan. He has written definitive books on customer service  (19 I believe).  This is part of his Simple Truths series. These books are designed to be give away items  at corporate events, to pass onto  employees to reinforce concepts and so on. So they are short snappy glossy books in a rugged hardcover.  That said they are not lightweight books as the simple truths are often the hardest to stick with.  Time and operationally tested this series is well worth your investment in time (a small amount)  and dollars ( high value). www.simpletruths.com is best source for the book

Connected. The surprising power of our social networks and how they shape our lives. Nicholas Christakis & James Fowler.

An example of a social network diagram.

An example of a social network diagram. (Photo credit: Wikipedia)

Connected. The surprising power of our social networks and how they shape our lives. Christakis & Fowler.2009. ISBN 9780316036146. I picked this up as I was interested in any theories of social networks and how they relate to the surge on social networking sites. This is definitely not another book about Facebook and content marketing. The two Harvard professors and practice leaders have written a very insightful and useful book.  They build with a basis on history and genetics and how groups / networks have formed, the “normal ” sizes , including the role of religion in all societies ( very interesting given if you are not religious at all).  They explore the impact on connectedness and paring on life, health , longevity and so on. ( Hint stay married as long as possible – and when you are again single get into lots of healthy groups) .   Then when you add in the new social networks you see how they still follow the existing limits to close friends, most friends , and so on.  They explain how to every communication innovation such as telegraph, telephone, internet and now Social networks expand the limits to connectivity , allowing for more interaction , but not necessarily adding more people to the groups – you become able to interact more often.  You may find interesting that the rule of three degrees of separation remains true, that the weak ties we have are often the most useful for job seeking, and the growing intersection of political science, genetics, sociology and economics. Cap this off with two authors who can write clearly and simply and you will enjoy this book. It is good for the cross country flight and back again.