Archive for October 11th, 2013

Revenue and the CMO. How marketing will impact revenue through big data & social selling. Glenn Gow.

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Revenue and the CMO. How marketing will impact revenue through big data & social selling. Glenn Gow. 2013. ISBN 9780989721516.  This is a very helpful little book. In less the 83 pp the author really cuts to the chase on how marketing and sales are missing the boat in many companies and then lays out exactly what you have to do. In our practice I intend to recommend this book to all our clients.   If you have wondered what all this content marketing and social media is really about and that it seems to have some staying power, read this book and you will understand and get going.