Archive for September, 2013

Born to Blog. Building your blog for business and business success one post at at time. Mark Schaeffer & Stanford A. Smith.

Blog of the day once again

Born to Blog. Building your blog for business and business success one post at at time. Mark Schaeffer & Stanford A. Smith.2013. ISBN 9780071811163.  Two well respected author/bloggers have created quite a useful book for those new and old to blogging. I especially liked the straightforward approach to corporate blogging and why it fails most often.  Quite a few useful tools and sites are pointed to,  Clearly written and you can finish this in under three hours.  I have not seen a better book on this topic to date.

Selling to China. A guide for doing business in China for small to medium-sized companies. Stanley Chao.

National emblem of the People's Republic of China

Selling to China. A guide for doing business in China for small to medium-sized companies. Stanley Chao. 2012. ISBN 9781475911787.  I had been researching selling to China and this book was referenced a few times. It is a short treasure trove of up to date and timely advise to any company wanting to do business in China.  I read it in almost one sitting finding that the content flowed easily and answered my questions quickly. The author is an American of Chinese descent and he has been helping many US companies over the years ( and still does) be very profitable in China. The book contains essential background as well as checklists for pretty well everything you need to do before taking the plunge.  A must read  for any business leader looking to expand to China. Great for a 4 hour plane ride.