August 26th 2013
Feed The Startup Beast. A 7=step guide to big, hairy, outrageous sales growth. Drew Williams & Jonathan Verney.
Feed The Startup Beast. A 7-step guide to big, hairy, outrageous sales growth. Drew Williams & Jonathan Verney. 2013. ISBN 9780071809054. Written by and for sales people in a fast moving company this is a book and a workbook all in one. You can not argue with the currency or the topic selection. The authors really nail what you need to do in marketing and sales to “feed the beast” in today’s climate. The target is SMEs but anyone in a large enterprise could get a ton of value out of this book – and then feel the frustration of knowing what you need to do, but the company structure will not let you. Concise yet the text just flows. Every sales pro can grow with this one. A real win from McGraw Hill .
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Category: Lead generation, Marketing, Sales, Sales Effectiveness, Sales Efficiency
