The Gamification Revolution. How leaders leverage game mechanics and crush the competition. Gabe Zichermann & Joselin Linder
The Gamification Revolution. How leaders leverage game mechanics and crush the competition. Gabe Zichermann & Joselin Linder. 2013. ISBN 9780071808316. This book is valuable at two levels. First as an aware consumer we all need to learn how games are being used in so many facets of business to get our attention. The second level is as professionals we need to learn how to use games to increase employee engagement, learning, satisfaction and development. This book delivers both of these. Check out their interactive website at http://gamificationrevolution.co I have read a few earlier books on the topic and many more articles on how to build gaming into business processes. This book pulls much of current thought together. It does not get into how to build the games, but it is a very good resource at the business strategy level. (I see gamification as being very useful at a public and private level). This is must read for business leaders. It should open your eyes.