July 2nd 2012
Make the Sale Happen Before Lunch/ The Power of Positive Selling. Stephan Schiffman
Make the Sale Happen Before Lunch/ The Power of Positive Selling. Stephan Schiffman. 2012. ISBN 9780071788687 & 9780071788700. Two books from a prolific writer/sales trainer. These are both “give em a jolt of reality” type sales books. They are to be read and reread as a pick up when the sales did not go the way you thought it would. He could be like Jeffrey Gitomer and his help. I liked both these books.
Make the Sale Happen Before Lunch – helps a sales person hone his craft with doing the basics better. Useful comments for me:
- Move at least one deal forward each day
- People live their life two weeks at a time
- The power of the story
- The greatest practice players become the greatest players
- Know when to move on
- Find out what makes sense to the buyer
- No Rolodex is up to date
- Make 15 cold/prospect calls every day
He has one of the better sets of tips with leaving voice mail -
The Power of Positive Selling. If your heads not in it you are not in it.
- Believe in what you are selling
- Help the client solve a problem
- Approach everything with a positive attitude
- Everyone wants something and everyone wants something different
This book also has some great ideas for follow-up emails.
Both books are worth your reading them. As he says, you should spend your time 40% prospecting, 20% presenting, 20% on product knowledge and 15% on professional development.
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Category: Sales, Sales Efficiency


