July 20th 2011
Building Business Value. How to command a premium price for your midsized company. Martin O”Neill.2009. ISBN 978098205056905. As part of my ongoing pricing research I was lead to this book. It does exactly what it says it does. In a well thought out style the author leads you through the internal and external drivers that determine the value of your company. Very telling advice was , ” If you drive to increasing company value, you can exit at any time”. Any business owner will benefit from going through this book and answering the questions the author asks. We see too many companies who would be rockets if they just asked themselves a few simple questions. Well written, good notes and through bibliography make this a long term reference book for the business owner. I especially liked his way for describing what good was , then pointing out how to measure how good your company was, the major ways that people fail and how to prevent that.
- Pricing for Profit. How to command higher prices for your products and services. Dale Furtwengler. (regnordman.com)
- Pricing for Profit. How to command higher prices for your products and services. Dale Furtwengler.
- The Art of Pricing: How to find the hidden profits in your business. Rafi Mohammed.
- Training your customers for regular price increases. Pricing part 12
- Is price raised at the beginning of your sales process? Pricing panel Part 6.
- Customer history, is it helpful in raising prices? Pricing part 5.