July 12th 2011

Killing Giants. 10 strategies to topple the Goliath in your industry. Stephen Denny.

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Killing Giants. 10 strategies to topple the Goliath in your industry. Stephen Denny. 2011. ISBN 9781591843832.  The author has put down 33 first hand stories  ( Eg Vibram barefoot runners, Dunking Donuts taste test,  Jetblue) organized under ten different strategies.   This is a book that should be in hands of every small business owner or small division owner. The stories are compelling, recognizable and very well organized  (The author has a strategy for that as well)  Smaller companies should be more nimble and market responsive than the giants.   Great line that I extracted, over time incumbent companies grow to resemble their markets ( like owners look like their dogs) .  Large companies acquire habits that smaller firms can get around and find opportunities.  Good read and well put together.

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One Response to: “Killing Giants. 10 strategies to topple the Goliath in your industry. Stephen Denny.”

  1. Reg, thanks for the review of Killing Giants. I just ordered a copy. I love the concept and look forward to reading about the specifics. Much of my career has been spent fighting industry giants and there are definite advantages to being a smaller, nimbler and fast moving competitor.

    Chris Ryan

    Christopher Ryan said on 12 Jul 2011 at 2:24 pm #

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