February 22nd 2011

The Truth About Leads. Revealing little-known secrets that focus your lead-generation efforts, align your sales and marketing organizations and drive revenue. Dan McDade.

The Truth About Leads. Revealing little-known secrets that focus your lead-generation efforts, align your sales and marketing organizations and drive revenue.  Dan McDade. 2011. ISBN 9780983026709. This is a treasure of a book.  Absolutely agree with every word.  EG:

  • Executive and C-Level management owns responsibility for providing high level market, message, and media  strategic direction.  and
  • The strategic-level messaging most companies use does not work.

He also comes out against any firm that thinks using a metric like cost per lead tells them something useful. He is also against blueprinting.  A real advocate of nurturing leads until they are ready for the sales team. Begone the short term mindset.

A short. concise book full of nothing but the truth and how to do it. Every CEO, VP Sales and VP Marketing must have this book.  Buy it  and  keep it.

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One Response to: “The Truth About Leads. Revealing little-known secrets that focus your lead-generation efforts, align your sales and marketing organizations and drive revenue. Dan McDade.”

  1. [...] This post was mentioned on Twitter by regnordman, Debra Morrison. Debra Morrison said: Knights on the Road » The Truth About Leads. Revealing little … http://bit.ly/ewh5Xo [...]

    Tweets that mention Knights on the Road » The Truth About Leads. Revealing little-known secrets that focus your lead-generation efforts, align your sales and marketing organizations and drive revenue. Dan McDade. - Noble Seekers in the World of Profession said on 22 Feb 2011 at 6:20 pm #

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